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Danquan 168 Ambalazh Pijesh Alkoolike by Chuangyi Packaging Design Co., Ltd.

Danquan 168 Ambalazh Pijesh Alkoolike by Chuangyi Packaging Design Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.


ArgjendiPaketim· 2025

Danquan 168 Ambalazh Pijesh Alkoolike

by Chuangyi Packaging Design Co., Ltd.

Client: Guangxi Danquan Distillery Co.,Ltd

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

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Colors

The Design

About Danquan 168 Ambalazh Pijesh Alkoolike

Danquan 168 është një dizajn ambalazhi për një Baijiu premium me shije salce, i prodhuar në Nandan, Guangxi. Shishja është e punuar nga qelq borosilikat i lartë me sipërfaqe të veshur me titan, e formësuar me reliev 3D dhe gdhendje me lazer me një precizion prej 0,1 milimetrash. Teksturat e gdhendura të kujtojnë formacionet sedimentare të shpellave gëlqerore dhe e thyejnë dritën kur shishja rrotullohet. Kutia e jashtme përdor një strukturë me shtresa që abstragon peizazhin lokal të shpellave. Ambalazhi ka përmasat 180 me 108 me 290 milimetra dhe lidh traditën rajonale të vjetërimit në shpella me produktin.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Danquan 168 Ambalazh Pijesh Alkoolike është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Danquan 168 Ambalazh Pijesh Alkoolike pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Danquan 168 Ambalazh Pijesh Alkoolike është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This packaging design integrates the iconic elements of Nandan, Guangxi, including its karst landscapes, cave aging culture, and the quality of premium sauce flavored Baijiu, into visual and tactile experiences. It is both artistic and practical. The bottle mimics the sedimentary formations of limestone caves, while the outer box abstracts the majesty of the Danquan Liquor Culture Scenic Area. The material contrasts and interplay of light and shadow convey the flowing time and craftsmanship.
Dimensions & Packaging
180*108*290mm
Tags
Chinese Baijiu Packaging, Cave Aging Aesthetics, Titanium Plating, Miniature Cave Design, Artistic and Collectible value
Production Technology
The bottle is crafted from high borosilicate glass, processed through 3D embossing, with a titanium plated surface that replicates the metallic texture of cave formations. This creates a distinctive style and enhances durability. Specially treated, the glass maintains liquor purity while refracting unique radiance. The environmentally friendly packaging combines traditional craftsmanship with modern printing, embodying a environmental commitment and pursuit of excellence.
Design Challenge
The challenge was transforming rugged cave formations into a refined style for premium liquor. The team employed parametric modeling to convert geological data into decorative patterns, preserving natural textures without literal kitsch. The packaging underwent titanium etching and plating techniques, using laser engraving to create microscopic 3D textures onto the glass bottle with 0.1mm precision. These textures refract light to mimic dynamic subterranean shimmer for a striking visual appeal.
Research
The integration of natural elements makes the product more appealing, while communicating the ecological values advocated by the brand. After extensive research in Nandan, Guangxi, the design team discovered how the regional ancient rock formations resonate with the cave aging techniques of Danquan Liquor. By using geological textures for visual expression and cave aging culture as spiritual core, the design bridges geographical heritage, product essence, and modern consumer experience.
Inspiration
The design draws sleek lines from karst caves of Nandan, a wonder shaped by millennia of natural erosion. It contrasts the rough texture of stone walls with the technological luster of titanium metal, creating a visual dialogue between primal and futuristic elements. Bottled liquor flows like underground rivers, while the layered structure of the outer box represents the depth of limestone caves. Metallic gold, black diamond, and violet gold enhance its premium and distinctive identity.
Project Duration
The design and development of this project started in CREATEUNIDEA, in April 2024. It was completed on September 14th, 2024.
Operation Flow
The packaging design creates immersive, multisensory interactions. When rotating the bottle, its titanium plated surface refracts light to produce flowing halos, reminiscent of cave stalactites. The karst inspired texture, achieved through specialized etching, preserves the raw tactility of the stone while delivering a refined metallic texture. Each touch reveals layered nuances. It is also designed with a collectible value, exuding a unique aesthetic appeal.
Team Members
Yi Feng
Chi Zhang
Guoxin Song
Zhiyong Rao

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