A Moment of Joy Ambalazh Pijesh Alkoolike by Weijun Xu

A Moment of Joy Ambalazh Pijesh Alkoolike by Weijun Xu is a highly esteemed winner of the very prestigious 2026 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2026

A Moment of Joy Ambalazh Pijesh Alkoolike

by Weijun Xu

Client: Weijun Xu

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About A Moment of Joy Ambalazh Pijesh Alkoolike

A Moment of Joy është një dizajn ambalazhi për pije alkoolike i frymëzuar nga lulja e kumbullës, simbol i qëndrueshmërisë dhe delikatesës. Shishja është prej qelqi transparent, e formuar përmes një procesi derdhjeje njëpjesëshe në temperaturë të lartë që krijon sipërfaqe të lëmuara dhe të lakuara në vazhdimësi. Kapaku është prej të njëjtit material dhe merr formën e lules së kumbullës, duke zgjatur formën e shishes. Trupi transparent zbulon lëngun brenda dhe thyen dritën dhe hijen. Kutia e jashtme përdor letër miqësore ndaj mjedisit me reliev delikat. Forma minimaliste bashkon imazherinë lindore me dizajnin modern.

The Recognition

About the Çmimi i Bronztë A' Design Award

A Moment of Joy Ambalazh Pijesh Alkoolike është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. A Moment of Joy Ambalazh Pijesh Alkoolike pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. A Moment of Joy Ambalazh Pijesh Alkoolike i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Centered on the principle of "Less is More", this design blends the form of the plum blossom with transparent materials to create a light and dynamic visual language. The seamlessly integrated bottle cap and body combine Eastern imagery with modern minimalist styles, offering a fresh aesthetic expression of liquor packaging. The overall design is fresh and elegant, catering to young consumers' pursuit of relaxation and ritual in drinking moments.
Dimensions & Packaging: Bottle Dimensions: Height 206mm (Max. Diameter: 77mm)
Packaging Dimensions: Height 253mm * Length 106mm * Width 106mm
Tags: Minimalist aesthetics, plum blossom, transparent bottle, flowing light and shadow, one-piece molding, Eastern imagery
Production Technology: The bottle is formed using transparent glass through a high-temperature one-piece molding process, ensuring smooth and continuous curved surfaces. The cap, made from the same material, features a plum blossom shape that extends the bottle form. The outer box applies eco-friendly paper with a subtle embossing technique, enhancing tactile depth while minimizing redundant decoration elements.
Design Challenge: The challenge is how to convey the form and essence of the plum blossom while preserving the imagery of negative space central to Eastern aesthetics through a minimalist bottle. Eliminating refined carvings and symbolic motifs, the bottle uses subtle curvatures and the interplay of light and shadow to form an elegant, dynamic plum blossom-featured shape. This approach ultimately achieved the goal of "simple form, rich meaning," striking a balance between visual expression and cultural depth.
Research: This project focuses on the integration of Eastern culture and modern aesthetics, aiming to explore visual expressions for liquor packaging in aspects of youthfulness and emotional resonance. The design responds to contemporary consumers' demand for simplicity, restraint, and emotional connection through the synergy of form, material, and interplay of light and shadow.
Inspiration: Inspired by the plum blossom, a symbol of resilience and subtlety, the design conveys the idea that drinking is like savoring one's own life. It embodies that one will experience ups and downs of life and gain reconciliation eventually, culminating in a blossoming after truly knowing oneself. Clean lines outline the flower, while the transparent bottle reveals the graceful movement of the liquid within. This design evokes a softer, more intimate emotional resonance.
Project Duration: The project finished in December 2024 in Guiyang.
Operation Flow: The transparent bottle allows the liquor to flow like a scene within its undulating contours, refracting subtle play of light and shadow as the lighting changes. As drinkers raise the cup, they slow down and immerse themselves in the liquid, the form, and their own emotions — creating a highly ritualistic and meaningful interaction experience.
Team Members: Weijun Xu
Image Credits: Weijun Xu