Sushico Funksioni Kryesor: Dizajn Paketimi by Alara Selin Murkozoglu

Sushico Funksioni Kryesor: Dizajn Paketimi by Alara Selin Murkozoglu is a highly esteemed winner of the very prestigious 2026 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2026

Sushico Funksioni Kryesor: Dizajn Paketimi

by Alara Selin Murkozoglu

Client: Sushico

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Colors

The Design

About Sushico Funksioni Kryesor: Dizajn Paketimi

Teksti i Librit: Si zinxhiri i parë dhe më i përhapur i restoranteve të Lindjes së Largët në Turqi, dizajni i paketimit të Sushico-s riinterpreton thelbin e markës përmes një këndvështrimi të ri, duke formësuar një gjuhë vizuale të frymëzuar nga filozofia dhe simbolet e Lindjes së Largët. Estetika aziatike modernizohet përmes ilustrimeve të personalizuara të bazuara në kanji, ku secila tregon historinë e vet. Një paletë bashkëkohore, e udhëhequr nga e kuqja japoneze, dhe një tipografi e zgjedhur me kujdes, në harmoni me shpirtin e markës, plotësojnë një sistem minimal por të fuqishëm.

The Recognition

About the Çmimi i Bronztë A' Design Award

Sushico Funksioni Kryesor: Dizajn Paketimi është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Sushico Funksioni Kryesor: Dizajn Paketimi pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Sushico Funksioni Kryesor: Dizajn Paketimi i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the first and most widespread Far Eastern restaurant chain in Turkey, SushiCo’s packaging design reinterprets the brand’s essence through a new perspective, shaping a visual language inspired by the philosophy and symbols of the Far East. Asian aesthetics are modernized through custom kanji-based illustrations, each telling its own story. A contemporary palette led by Japanese red and carefully selected typography aligned with the brand’s spirit complete a minimal yet powerful system.
Dimensions & Packaging: Takeaway Packaging; Big Size: 27x22 x13 cm
Small Size: 26x13x13 cm
Sticker: 5x6 cm
Tote Bag: 35x35 cm
Paper Bag: 39 x 38 x 25 cm
Menu: 16 x 33 cm
Tags: Packaging, Brand Identity, Typography, Illustration, Restaurant, Packaging Design
Production Technology: The design was developed using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The visual system was created with print production requirements in mind, ensuring accurate color management, typographic consistency, and clear visual hierarchy. The final design was physically produced through professional offset printing processes.
Design Challenge: The main challenge was developing a unified illustration system. All six icons needed to share a coherent visual language while converging on a clear, common meaning. Additionally, references drawn from Far Eastern culture had to be reinterpreted through a contemporary design lens. This required a careful balance between cultural authenticity, visual clarity, and modern usability.
Research: The research began by examining how visual metaphors rooted in East Asian culture relate to one another. The objective was to translate these symbolic forms into a contemporary design strategy. Historical references and visual examples were analyzed to define shared formal principles. These principles were applied through proportion, rhythm, and balance. The result showed that illustrations which connect conceptually and visually create a stronger and more cohesive narrative.
Inspiration: The project was inspired by historical Asian packaging practices, particularly the use of large paper and textile surfaces marked with kanji as cultural signifiers. These references were translated into a contemporary visual system by drawing from traditional, hand-applied kanji and their symbolic role in early packaging. The illustration style is informed by the stylized nature of Japanese characters, reinterpreted to create a modern, cohesive, and culturally rooted packaging language.
Project Duration: 2025 Turkey, İstanbul
Patents: Copyrights belong to Sushico 2025
Image Credits: Image #1: Photographer Tezcan Kıldıran, Sushico takeaway boxes, 2025.
Image #2: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #3: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #4: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Image #5: Creator Alara Selin Murkozoglu (art director), Sushico menu covers, 2025.
Video Credits: Vedat Özgümüs, Sushico Video, 2025.