Sparkling Juice Paketim Pijesh by Mao Ming and Yao Dabin

Sparkling Juice Paketim Pijesh by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2020

Sparkling Juice Paketim Pijesh

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Verified Award Winner

Verify Award Status for #86414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Paketim Pijesh

Sparkling Juice është një dizajn paketimi për një pije frutash të gazuar. Dizajni kombinon etiketën me formën e shishes prej qelqi. Etiketa e prerë në kënd ndjek lakoren e shishes, ndërsa një etiketë e vogël me frut tregon shijen e lëngut. Ilustrime të vizatuara me dorë paraqesin katër kafshë, një flamingo, një leopard, një gjirafë dhe një kameleon, duke u zgjatur drejt katër frutave, limon, fruti i pasionit, luleshtrydhe dhe liçi. Shishja mban 290 mililitra dhe ka lartësi 20 centimetra. Në etiketë përdoret shtypja me argjend të nxehtë dhe reliev.

The Recognition

About the Çmimi i Bronztë A' Design Award

Sparkling Juice Paketim Pijesh është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Sparkling Juice Paketim Pijesh pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Sparkling Juice Paketim Pijesh i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming