Yan Natural Juice Ambalazhimi I Shisheve nga Backbone Branding

Dizajni Yan Natural Juice Ambalazhimi I Shisheve nga Backbone Branding është një fitues shumë i vlerësuar i çmimit prestigjioz 2020 Çmimi i Platinit A' Design Award në Kategorinë e Konkurrimit Dizajni i Paketimit.

PlatiniPaketim· 2020

Yan Natural Juice Ambalazhimi I Shisheve

nga Backbone Branding

Klienti: Backbone Branding

Fitues i Çmimi i Platinit A' Design Award në Kategorinë Paketim

201,010

Fitues i Verifikuar i Çmimit

Verifiko Statusin e Çmimit për #86906

Vizitoni Faqen Shikoni në A' Design Award Komunikatë për Shtyp Stema e Çmimit

Ngjyrat

Dizajni

Rreth Yan Natural Juice Ambalazhimi I Shisheve

Dizajni i shishes u frymëzua nga natyra dhe parimet e biomimikës, veçanërisht nga forma e një molle të kafshuar. Kjo ishte menduar për të treguar cilësinë organike të produktit brenda. Kjo anatomi rezulton në forma plotësuese të cilat kur vendosen pranë njëra-tjetrës në rafte ose gjatë transportit lejojnë të maksimizojnë kursimin e hapësirës. Emri i markës është i gdhendur në etiketë me kaligrafi të stilizuar. Kjo kaligrafi ngjall ngjyrën dhe pamjen e barit të hollë si një dremitje për Natyrën.

Njohja

Rreth Çmimi i Platinit A' Design Award

Yan Natural Juice Ambalazhimi I Shisheve është fitues i Çmimit të Platinit A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve vërtet të jashtëzakonshme, elegante dhe madhështore. Fituesit e Platinit janë mrekulli të krijimit, dëshmi të kufijve të krijimtarisë intelektuale dhe shfaqin profesionalizmin e pashoq dhe gjenialitetin e dizajnerëve të tyre. Këto dizajne pritet të jenë veprat më të njohura që përcaktojnë estetikën e një epoke, kontribuojnë në mirëqenien e shoqërisë dhe zgjerojnë kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Yan Natural Juice Ambalazhimi I Shisheve shfaq një nivel transcendent përsosmërie dhe, pa asnjë dyshim, e bën botën një vend më të mirë me karakteristikat e tij të dobishme dhe të vlefshme. Yan Natural Juice Ambalazhimi I Shisheve është një vepër fituese e Çmimit të Platinit A' Design Award që ngacmon dëshirat, frymëzon, entuziazmon, kënaq dhe ngjall gëzim të madh.

Pas Dizajnit

Paketa për Shtyp

Kreditët, anëtarët e ekipit dhe detajet teknike të ofruara nga dizajneri.

Veçoritë Unike: The brand of the Yan Natural Juice revolves around the concept of Organic in Everything. Therefore the bottle was designed based on bio mimicry principles representing bitten apples put one after another which serve as a visual feature for the shape of the bottle. The arrangement of the bottles allows for a significant saving of the pace both on shelves and during transportation. Later on a new label for new organic juice line was designed, with a stylised calligraphic inscription of the name Yan as a thin grass reed reminding the nature.
Dimensionet & Paketimi: Width 70mm x Depth 85mm x Height 265 mm
Etiketat: natural juice, packaging design, biomimicry, organic,
Teknologjia e Prodhimit: A special furrow shape solution for the upper part of the bottle was designed for the most convenient customer experience. Another additional feature was an anti slip surface on both sides of the bottle which made it easy for people to pour from slippery bottles. The new technology of complementing bottles gives an opportunity for safer transportation compared with the regular cylindrical bottles that are more fragile. To emphasise the premium quality and the Eco consciousness of the product we have chosen recyclable glass as a perfect material for storing it. The paper of the label is also recyclable.
Sfida e Dizajnit: Glass bottles aren’t easy to develop. Unlike the average cylindrical bottles with the perfect symmetry, these ones faced many problems in the manufacturing process. We calculated the perfect proportions, made it geometrically correct and yet different curves on the bottle came slightly uneven.

The heat of autoclave sterilisation process would break the thinner parts of the glass. So the solution was to reduce the temperature in autoclave. It resulted in shortening the shelf life of the product but kept it more fresh. The challenge turned into an advantage which made the juice healthier and tastier, proper of a premium brand.
Kërkimi: Our conviction to bring fundamental design solutions was expressed in asking deep and difficult questions that would consider human needs and aspirations, while working to marry them with functionality. The research carried an observational nature as having identified the main philosophy of the bottle. We were still observing how people use bottles at home or in the office to make it as convenient for them as possible. Considering the Armenian society which is is centred around the values of family, we needed to create an emotional attachment to the product that every family would connect to. The result was a packaging with strong identity as well as functional solutions that were not even given by the client in the first place.
Frymëzimi: The inspiration lays in the analysis of the fruit eating habits of people either be it by slicing or biting the fruits. It was interesting to observe that the most attractive fruits are bitten impatiently and that people would take the second bite only if it tasted good. The shape and the pattern of a double bitten apple led us to experiment and develop different models of bottles. In this experiment we discovered that the bitten and the wholesome parts of apples complement each other just like Yin and Yang.
Kohëzgjatja e Projektit: January to May 2017 in Yerevan Armenia
Rrjedha e Operimit: We observed how consumers hold the bottles while putting them in a refrigerator and taking them out. People would usually take them from the bottleneck or its cover. So we came up with a furrow shape solution for the upper part that made it comfortable for the fingers to hold the bottle. The shape has become so popular that people would describe the Yan juice bottle as the convenient bottle.
Anëtarët e Ekipit: Art Director & Designer: Stepan Azaryan
Illustrator: Armenak Grigoryan
Realization: Lilit Arshakyan
Kreditë e Imazheve: All photo credits to Backbone Branding