Mi Sports Bluetooth Headset Mini Funksioni Primar: Paketimi i Kufjeve by Xiaomi is a highly esteemed winner of the very prestigious 2020 Çmimi i Hekurt A' Design Award in Dizajni i Paketimit Competition Category.
HekuriPaketim· 2020
Mi Sports Bluetooth Headset Mini Funksioni Primar: Paketimi i Kufjeve
by Xiaomi
Client: Xiaomi
Çmimi i Hekurt A' Design Award Winner in Paketim Category
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- Verified Award Winner
- Verify Award Status for #89167
The Design
About Mi Sports Bluetooth Headset Mini Funksioni Primar: Paketimi i Kufjeve
Teksti i Librit: Mi Sports Bluetooth Headset Mini është një paketim i krijuar për një kufje sportive Bluetooth. Pjesa e përparme e paketës shfaq vetëm kufjet dhe kontrolluesin, ndërsa kablloja mbetet e fshehur. Një tabaka PET brenda mban kufjen në vend, ndërsa një mbulesë prej letre formon guaskën e jashtme. Parë nga larg, dy kufjet duken si sy, ndërsa kontrolluesi duket si gojë. Ngjyrat e shtuara dhe detajet e printuara e kthejnë çdo paketë në një fytyrë emoji me një shprehje të ndryshme. Dizajni synon t'i tërheqë blerësit e rinj me një kosto të ulët prodhimi.
The Recognition
About the Çmimi i Hekurt A' Design Award
Mi Sports Bluetooth Headset Mini Funksioni Primar: Paketimi i Kufjeve është fitues i Çmimit të Hekurt A' Design Award, një njohje prestigjioze që u akordohet dizajneve të mira që plotësojnë kërkesat profesionale e industriale që priten nga krijimet e dizajnuara mirë. Fituesit e Hekurt shfaqin aftësi të madhe, specializim të lartë, kuptim ekspert dhe kapacitet krijues të autorëve të tyre. Mi Sports Bluetooth Headset Mini Funksioni Primar: Paketimi i Kufjeve pritet të jetë një krijim shumë i vlerësuar, i admiruar e i dashur, praktik dhe inovativ. Ky dizajn fitues i Çmimit të Hekurt A' Design Award integron praktikat më të mira të industrisë dhe ka karakteristika teknike të afta, të lidhura me njohuri dhe talent. Mi Sports Bluetooth Headset Mini Funksioni Primar: Paketimi i Kufjeve respektohet për përpikërinë e tij dhe është dizajnuar për të ofruar përmirësime të cilësisë së jetës që ndihmojnë ta bëjnë botën një vend më të mirë.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a low-profile product that targets the lower end of the sports headset market. So it is the designer's task to add an element of fun to its packaging, using the language of the younger generation to appeal to them, emoji comes to mind. The headset and controller can also be viewed as the eyes and mouth of an emoji icon. The packagings become emoji icons with different emotions.
- Dimensions & Packaging
- dimension height 79mm, Length 110mm, width 28mm
- Tags
- Handset, electronic, emoji, packaging, colorful
- Production Technology
- The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET - Design Challenge
- As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
- Research
- Mi Sports Bluetooth Headset Mini is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 12.9 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
- Inspiration
- In current China, for phone chatting, the young generation use a lot of picture formed emoji to chat to each other, instead of typing words. To make this low-profit product more easier to approach young generation, our design strategy is to use the language of the younger generation to appeal to them-emoji comes to mind.
- Project Duration
- The project started in April 2018 and finished in April 2019 in Beijing, China
- Operation Flow
- Emoji is an amazing way of communication-a single emoji can encompass so many different meanings. From a distance the shell of the headset are just blocks of black, but it can also be viewed as the eyes of an emoji icon; similarly the controller becomes the mouth. With additional decorations and colors, the packagings become emoji icons with different emotions.
- Patents
- Copyrights belong to Xiaomi, 2019
- Team Members
- Design director: Lu Chen
Packaging designer: Weijie Jiang
Packaging structure design: Zhizhuang Song - Image Credits
- Image #1:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Weijie Jiang, 3D Rendering Artist Tong Ge
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