India Packaging Funksioni Primar: Paketim Produkti by Xiaomi

India Packaging Funksioni Primar: Paketim Produkti by Xiaomi is a highly esteemed winner of the very prestigious 2020 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.

ArgjendiPaketim· 2020

India Packaging Funksioni Primar: Paketim Produkti

by Xiaomi

Client: Xiaomi

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

30,764

Verified Award Winner

Verify Award Status for #92159

View at A' Design Award Press Release Award Badge

Colors

The Design

About India Packaging Funksioni Primar: Paketim Produkti

Teksti i Librit: India Packaging është një sistem paketimi i krijuar për një linjë produktesh elektronike konsumatore që shiten në tregun indian. Dizajni përdor një skemë ngjyrash kontrastuese portokalli dhe të zezë për të rritur ndikimin vizual dhe për të pasqyruar ngjyrën kryesore të markës. Një zonë e dedikuar në secilën kuti mban identitetin e markës, kështu që i njëjti stil ruhet nëpër produkte të kategorive dhe përmasave të ndryshme. Një strukturë e qartë në pjesën e përparme paraqet informacionin kyç të produktit, sloganin dhe pikat kryesore të shitjes. Secila kuti është prodhuar prej letre, e prerë me matricë dhe e palosur në formë.

The Recognition

About the Çmimi i Argjendtë A' Design Award

India Packaging Funksioni Primar: Paketim Produkti është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. India Packaging Funksioni Primar: Paketim Produkti pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. India Packaging Funksioni Primar: Paketim Produkti është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimensions & Packaging: dimension height 30-120, Length 50-95, width 32-50mm
Tags: electronic, orange, colorful, technology
Production Technology: material: Paper Structure: paper die cut and fold to box.
Design Challenge: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Research: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiration: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Project Duration: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Operation Flow: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patents: Copyrights belong to Xiaomi, 2019
Team Members: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Image Credits: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge