Platini Paketim · 2020
Winetime Seafood Paketim
- Çmimi i Platinit A' Design Award 2020 in Paketim
- CLIENT: Sot B&d
- Estimated Number of Design Views: 960,747
- Verification code 5C9F0FF185 · Verify this award
Colors
About Winetime Seafood Paketim
Dizajni i paketimit për serinë Winetime Seafood duhet të tregojë freskinë dhe besueshmërinë e produktit, duhet të ndryshojë atë në mënyrë të favorshme nga konkurrentët, të jetë harmonik dhe i kuptueshëm. Ngjyrat e përdorura (blu, të bardha dhe portokalli) krijojnë një kontrast, theksojnë elementë të rëndësishëm dhe reflektojnë pozicionimin e markës. Koncepti i vetëm unik i zhvilluar dallon serinë nga prodhuesit e tjerë. Strategjia e informacionit vizual bëri të mundur identifikimin e larmisë së produkteve të serive, dhe përdorimi i ilustrimeve në vend të fotove e bëri paketimin më interesant.
About the Çmimi i Platinit A' Design Award
Winetime Seafood Paketim është fitues i Çmimit të Platinit A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve vërtet të jashtëzakonshme, elegante dhe madhështore. Fituesit e Platinit janë mrekulli të krijimit, dëshmi të kufijve të krijimtarisë intelektuale dhe shfaqin profesionalizmin e pashoq dhe gjenialitetin e dizajnerëve të tyre. Këto dizajne pritet të jenë veprat më të njohura që përcaktojnë estetikën e një epoke, kontribuojnë në mirëqenien e shoqërisë dhe zgjerojnë kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Winetime Seafood Paketim shfaq një nivel transcendent përsosmërie dhe, pa asnjë dyshim, e bën botën një vend më të mirë me karakteristikat e tij të dobishme dhe të vlefshme. Winetime Seafood Paketim është një vepër fituese e Çmimit të Platinit A' Design Award që ngacmon dëshirat, frymëzon, entuziazmon, kënaq dhe ngjall gëzim të madh.
Press Kit
- Unique Properties
- The new design emphasizes all the advantages of the brand: the colors reflect the gastronomic nature of the product; unique style and well-arranged design emphasize the solid attentive attitude of the manufacturer to the product, which escalates loyalty to delicacies taste; the packaging looks bright, perceptible and does not require extra effort from the buyer while making a choice.
All this makes the product more attractive to consumers and helps to make a purchasing decision quicker. - Dimensions & Packaging
- boxes 100mm x 100 x 40mm, 150mm x 330mm x30mm, 350mm x 180mm x 50mm, 360mm x 100mm x60mm
- Tags
- seafood, fish, frozen food, packaging, branding
- Production Technology
- The designer decided that the Winetime Seafood packaging should demonstrate the reliability of the brand and convey the freshness of the products. For this, a single unique concept was developed, and the visual information strategy was used.
The entire series packaging is developed in a single unique style. This approach compiles the assortment under one brand and distinguishes the series Winetime Seafood from products of other manufacturers presented in retail chains. - Design Challenge
- The packaging had to convey the quality and reliability of the brand, inspire to buy. First of all, effective elements had to be discovered so that they tell about the taste and quality of the product, emphasize the attentive manufacturer’s attitude. And also the packaging had to be harmonious, understandable and not overloaded with the information. The second challenge was to create an emotional image that would appeal to the target audience and distinguish packaging from competitors.
- Research
- The designer considered the following key points. There is certain psychology of choosing colors in design — each color conveys an idea. Brightness and contrast attract attention. They are noticeable and improve the perception of information. For each item in the series special visual element was created: a picture and an inscription. The illustration helped to make the packaging more visually interesting and clear and arouse certain feelings among buyers.
- Inspiration
- Winetime Seafood is a new series of fish and other seafood products that combines more than 10 products: wild dorado, salmon, European bass, Nile perch, scallops, octopus, tiger shrimps, etc. The technology of shock (quick) freezing allows the products to preserve the structure, nutritional value, and maximum taste.
- Project Duration
- Ukraine, Kyiv, the project began in December 2018 and ended in May 2019
- Operation Flow
- In addition, each item of the series has its own separate visual element – an image and an inscription - which allows the buyer to understand easily what he or she has got: an octopus, perch, shrimp or other. This approach, on one hand, preserves the unity of brand perception, and on the other hand, makes a specific product search simpler. Three main brand colors chosen by the designer are deep blue - the color of the deep sea, bright orange - the company color, and pure white - a symbol of freshness. A sans serif font compliments the overall picture.
- Image Credits
- Imagines №1-5 are used images www.shutterstock.com
www.freepik.com
