Nudus Ushqimi I Lehtë by Angela Spindler is a highly esteemed winner of the very prestigious 2020 Çmimi i Artë A' Design Award in Dizajni i Paketimit Competition Category.
AriPaketim· 2020
Nudus Ushqimi I Lehtë
Client: Depot Creative
Çmimi i Artë A' Design Award Winner in Paketim Category
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- Verified Award Winner
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The Design
About Nudus Ushqimi I Lehtë
Paketimi për kompaninë fillestare tregon këto patate të skuqura frutash dhe perimesh të shëndetshme, filozofinë e mirësisë dhe humorin e gjallë. Dallimi i tyre është se ato janë bërë nga feta frutash dhe perimesh, të thara në ajër, pa asgjë të shtuar – prandaj 'zhveshur-lakuriq' koncept. Edhe pse e zeza është një zgjedhje e guximshme dhe jokonvencionale për tregun e ushqimeve të shëndetshme, agjencia e zgjodhi këtë për të treguar gjallërinë e produktit dhe për t'i dhënë atij zhurmë shtesë. Fotografia kap produktin para dhe pas tharjes në ajër, duke ilustruar se fruti është po aq i mirë sa synonte natyra.
The Recognition
About the Çmimi i Artë A' Design Award
Nudus Ushqimi I Lehtë është fitues i Çmimit të Artë A' Design Award, një njohje tejet prestigjioze që u akordohet dizajneve të klasit të parë, të mrekullueshme dhe të shquara. Fituesit e Artë janë krijime tejet inovative, vizionare dhe verbuese në shkëlqimin e tyre, që pasqyrojnë gjeninë, urtësinë dhe aftësinë e dizajnerëve të tyre. Nudus Ushqimi I Lehtë pritet të jetë një shpikje shumë e lavdëruar, prirëse dhe monumentale, që sjell vlerë të paprecedentë. Ky dizajn fitues i Çmimit të Artë A' Design Award është një projekt spektakolar e i respektuar që sjell dobi të madhe dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Nudus Ushqimi I Lehtë ngjall ndjenja të forta dëshire, zgjon pasionin, nxit krijimtarinë dhe na magjeps.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Team Members
- Angela Spindler: Creative Director/Designer
Andy Lewis: Photographer
Anna Lee: Copywriter
Anneke Decker: Retoucher/Finished Artist - Image Credits
- Photography: Andy Lewis
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