Fruit Bites Paketimi I Frutave Të Thata by Nour Shourbagy

Fruit Bites Paketimi I Frutave Të Thata by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 Çmimi i Bronztë A' Design Award in Dizajni i Paketimit Competition Category.

BronziPaketim· 2020

Fruit Bites Paketimi I Frutave Të Thata

by Nour Shourbagy

Client: Fruit Bites

Çmimi i Bronztë A' Design Award Winner in Paketim Category

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Verified Award Winner

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The Design

About Fruit Bites Paketimi I Frutave Të Thata

What'sfarë është më mirë sesa një rostiçeri pa faj ushqyese për fëmijët tuaj? Modelet e paketimit të kafshëve të frutave janë krijuar për të inkurajuar fëmijët të ndryshojnë zakonet e tyre të rostiçeri dhe të zgjedhin të hanë fruta të thata natyralë në vend të snackeve të hedhura. Qëllimi është të fuqizohet çdo prind që të ndryshojë modelin e snacking të fëmijës / saj. Sfida është të hartojmë karaktere që pasqyrojnë përfitimet e frutave që fëmijët lehtë mund t'i kuptojnë dhe të lidhen me atë si diçka të lezetshme dhe të shëndetshme. Mango luan një rol të madh në shëndetin e lëkurës. Banana ju ndihmon të mbani vizionin normal. Apple është i mirë për kujtesën dhe përqendrimin tuaj.

The Recognition

About the Çmimi i Bronztë A' Design Award

Fruit Bites Paketimi I Frutave Të Thata është fitues i Çmimit të Bronztë A' Design Award, një njohje shumë prestigjioze që u akordohet dizajneve të shquara, të dalluara për krijimtari, shpikësi dhe mprehtësi. Fituesit e Bronztë janë objekte shumë të aftë dhe goditëse në krijimtarinë e tyre, që vërtetojnë përvojën e gjerë, imagjinatën dhe shkathtësinë e dizajnerëve të tyre. Fruit Bites Paketimi I Frutave Të Thata pritet të jetë një objekt shumë i vlerësuar, i admiruar e i dashur, jashtëzakonisht profesional dhe inovativ. Ky dizajn fitues i Çmimit të Bronztë A' Design Award përfshin praktikat më të mira në art, shkencë, dizajn dhe teknologji dhe shquhet për vëmendjen ndaj detajeve. Fruit Bites Paketimi I Frutave Të Thata i plotëson shkëlqyeshëm nevojat, prek dëshirat, magjepson ndjenjat dhe tërheq kureshtjen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.