The Meaninghall Tea Paketim Çaji by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea Paketim Çaji by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.

ArgjendiPaketim· 2020

The Meaninghall Tea Paketim Çaji

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

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Colors

The Design

About The Meaninghall Tea Paketim Çaji

Meaninghall Tea është një dizajn paketimi për çajin jeshil Biluochun. Biluochun është një çaj jeshil i prodhuar në Luxiang, një qytezë e vogël pranë Liqenit Tai në Suzhou, Kinë. Paketimi është bërë prej letre speciale artistike me një teksturë të njollosur që kujton muret e vjetra të qendrës së qytetit. Grafikat e thjeshta me vija kombinojnë simbolet e malit, liqenit dhe sallës në një imazh të vetëm peizazhi. Stampimi i nxehtë aplikohet për të shprehur karakterin natyror të çajit. Ilustrimi i detajuar është shmangur, kështu që kultura vendore paraqitet në një mënyrë të qetë dhe bashkëkohore.

The Recognition

About the Çmimi i Argjendtë A' Design Award

The Meaninghall Tea Paketim Çaji është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. The Meaninghall Tea Paketim Çaji pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. The Meaninghall Tea Paketim Çaji është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019