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Holiday Gift Set Paketim për Set Dhuratash by Salvita Bingelyte

Holiday Gift Set Paketim për Set Dhuratash by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 Çmimi i Argjendtë A' Design Award in Dizajni i Paketimit Competition Category.


ArgjendiPaketim· 2020

Holiday Gift Set Paketim për Set Dhuratash

by Salvita Bingelyte

Client: Salvita Design

Çmimi i Argjendtë A' Design Award Winner in Paketim Category

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Verified Award Winner

Verify Award Status for #99230

Colors

The Design

About Holiday Gift Set Paketim për Set Dhuratash

Set Dhuratash Festive është një dizajn paketimi për një koleksion dhuratash festive të konsumueshme. Seti përmban një bar çokollate 80 g, një paketë çaji bimor 40 g, një kavanoz mjalti natyral 200 g dhe një qiri me aromë kanelle 140 g. Ilustrimet janë frymëzuar nga Zemyna, perëndeshë e tokës në Lituani, e paraqitur këtu si një figurë moderne që vesh atlete dhe kufje. Flokët e gjatë e të bardhë të perëndeshës kujtojnë borën dhe imazhet e njohura festive. Një paletë ngjyrash natyrale të zbutura pasqyron përbërësit. Përdoret shtypja ofset, fleksografia dhe shtypja dixhitale.

The Recognition

About the Çmimi i Argjendtë A' Design Award

Holiday Gift Set Paketim për Set Dhuratash është fitues i Çmimit të Argjendtë A' Design Award, një njohje jashtëzakonisht prestigjioze që u akordohet dizajneve të nivelit më të lartë, mahnitëse dhe mbresëlënëse. Fituesit e Argjendtë janë vepra tejet brilante dhe jashtëzakonisht krijuese që ilustrojnë ekspertizën, talentin dhe mprehtësinë e shquar të dizajnerëve të tyre. Holiday Gift Set Paketim për Set Dhuratash pritet të jetë një vepër e mrekullueshme, vitrinë e vërtetë e mjeshtërisë, jashtëzakonisht profesionale dhe thellësisht inovative. Ky dizajn fitues i Çmimit të Argjendtë A' Design Award është një shpikje shumë e shquar dhe e admiruar që sjell dobi dhe zgjeron kufijtë e artit, shkencës, dizajnit dhe teknologjisë. Holiday Gift Set Paketim për Set Dhuratash është një krijim shumë i dëshiruar që ngjall dëshira, sjell ndjenja pozitive dhe zgjon habi e mahnitje.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging
Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags
Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology
Offset, flexography and digital printing.
Design Challenge
It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research
Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration
Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration
Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow
This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits
Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)

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