Fenjiu Ambalaža za alkoholno piće by Zhang Zhipeng is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2020
Fenjiu Ambalaža za alkoholno piće
Client: Fen Jiu Group
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #100408The Design
About Fenjiu Ambalaža za alkoholno piće
Fenjiu je ambalaža dizajnirana za kineski alkoholni napitak. Flaša je izrađena od stakla sa plavim transparentnim prskanim završnim slojem. Telo flaše ima osam strana, a zatvarač je oblikovan kao cvet kajsije. Šara na vrhu flaše formirana je u četiri sloja koji podsećaju na talase. Na flašu je nanesena bronzana folija, a spoljna kutija je izrađena od crne specijalne hartije sa bronzanom folijom. Flaša sadrži 500 ml i visoka je 25,5 cm. Dizajn kombinuje tradicionalne motive prozorskih cvetova sa modernom formom kako bi predstavio kinesku kulturu mlađim potrošačima.
The Recognition
About the Гвоздена награда A' Design Award
Fenjiu Ambalaža za alkoholno piće је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Fenjiu Ambalaža za alkoholno piće буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Fenjiu Ambalaža za alkoholno piće заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- "Where can I find a restaurant? The shepherd boy pointed to the village of apricot flowers." Du mu, a great poet of late tang dynasty, endowed fen wine with poetic conception and culture. In order to make consumers feel the geographical attribute of the product in the first time, the design redesigned and improved the culture of liquor, we made the bottle cap part into the shape of apricot flower. Bottle unique and personality, packaging traditional culture and modern pay equal attention to make this product stand out in the same type of products.
- Dimensions & Packaging
- The bottle has a capacity of 500ml,a height of 25.5cm,a diameter of 7.8cm,a front height 29.5cm,a width of 14cm and a side width of 13cm
- Tags
- Liquor,packaging design,graphic design,paper-cut for window decoration,Apricot flower
- Production Technology
- We adopt glass spraying to design the bottle body as blue transparent bottle. We combine the Chinese idiom "all things are exquisite" to design the bottle body into eight sides to symbolize its pure taste. Combined with the Chinese idiom "famous all over the world", the pattern on the top of the bottle is as four layers, just like the waves, to symbolize its perfection and uniqueness. The bottle using bronzing technology, the outer packing using black special paper bronzing technology. We look at products in three dimensions and make "tradition" the new attraction.
- Design Challenge
- When the bottle is demould, it is a little difficult, but it can be improved. There are a lot of attempts on the matching of outer box technology, and no satisfactory effect is achieved. However, I believe that the design originates from life, and we should make the traditional elements fashionable, so that it has different visual experience. However, when it comes to mass production, we need to compromise.
- Research
- This a new design of liquor, its purpose is to better the effective combination of liquor culture and traditional culture, let the world see China, and to promote our Chinese traditional culture, also let the young consumers to know more about their ethnic culture, let the people of the world to know Chinese culture, make the traditional culture have different design vision.
- Inspiration
- Creative point with apricot flowers and traditional characteristics of the combination of the window, such as through the window to see the world pupil, a flower to see the spring, a leaf to know the autumn, know how to see the door of the world can really open. Chinese traditional culture is spread through Chinese symbols, so that consumers can know different Chinese cultures through their understanding of liquor.
- Project Duration
- The project started in December 2019 and completed the design in Shenzhen, the proofing in Shenzhen and the production in Shanxi in January 2019
- Operation Flow
- We sublimate the time-honored traditional culture of China, evolve traditional window flowers and add new Chinese creative techniques to make them more international. The integration of tradition and fashion highlights the different cultural characteristics of China, so as to spread Chinese culture.
- Team Members
- Design director: Zhang Zhipeng
- Image Credits
- Zhang Zhipeng
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