Beyond the Blue Knjiga by Sung ho Nam is a highly esteemed winner of the very prestigious 2020 Сребрна награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
СребрнаШтампа· 2020
Beyond the Blue Knjiga
by Sung ho Nam
Client: Cosmo-Sloth
Сребрна награда A' Design Award Winner in Штампа Category
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- Verified Award Winner
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The Design
About Beyond the Blue Knjiga
Beyond the Blue je knjiga o ekološkim problemima vezanim za more. Svako poglavlje uvodi se posebnom bojom koja prikazuje različito lice okeana. Zeleni čip predstavlja zdravu morsku šumu, dok crveni čip ukazuje na more zatamnjeno krvlju kitova. Boja se koristi kao jednostavan i univerzalan način da se čitaocima svih uzrasta objasne složene ekološke teme. Knjiga ima dimenzije 187 mm x 245 mm i sadrži 90 strana. Štampa koristi mastilo od sojinog ulja na mat papiru od 100 g, a povez koncem smanjuje upotrebu lepka.
The Recognition
About the Сребрна награда A' Design Award
Beyond the Blue Knjiga је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Beyond the Blue Knjiga буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Beyond the Blue Knjiga је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Published in honor of World Ocean Day, this book deals with environmental issues related to the sea. It is a feature of this book to introduce various looks of the sea through the distinguishing colors of each chapter. For example, the green color chip symbolizes a healthy sea forest, while the red color chip shows dark side of a sea filled with whale blood. Like this, the color chips introduced in each chapter are used to express the bright and dark side of the sea symbolically.
- Dimensions & Packaging
- This book is 187mm wide and 245mm long and has 90 pages.
- Tags
- Environmental Protection, Sustainability, Coexistence, Color, Ocean
- Production Technology
- This book was printed on soybean oil ink with low environmental pollution on 100g matte paper and thread bound to reduce bond usage.
- Design Challenge
- The color chips introduced in each chapter symbolically illustrate environmental problems. so we had to be careful about expression.
- Research
- Looking at the lengthy brochures related to the sea, we felt the need to communicate the importance of the sea in an easy way. This book presents difficult environmental issues simply and intuitively by using a variety of colors.
- Inspiration
- Looking at the sea at sunset, we found that the sea was not always blue. In fact, the colors of the sea are very diverse depending on the time, place and situation. We thought it would be interesting to introduce the various issues of the ocean through colors.
- Project Duration
- The project started from April 2018 and finished in May 2019. The design is done in Seoul, production in Seoul.
- Operation Flow
- The target group is readers of all ages interested in the sea. Color is a universal material that makes it easy and intuitive for all ages to understand environmental issues related to the sea.
- Team Members
- Sung ho Nam
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