The Birth of a Book Knjiga — аутор Urszula Giren

Дизајн The Birth of a Book Knjiga аутора Urszula Giren је високо цењени добитник веома престижне награде 2020 Златна награда A' Design Award у категорији такмичења Дизајн штампаних и објављених медија.

ЗлатнаШтампа· 2020

The Birth of a Book Knjiga

аутор: Urszula Giren

Клијент: Urszula Gireń

Добитник награде Златна награда A' Design Award у категорији Штампа

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Боје

Дизајн

О дизајну The Birth of a Book Knjiga

Rođenje knjige je štampana publikacija o dizajnu knjiga u Poljskoj 16. veka. Knjiga predstavlja stare štampane primerke u stvarnoj veličini, tako da čitaoci mogu videti originalne formate. Zaštitni omot prikazuje metodu impozicije korišćenu za stari oktavo format. Traka-obeleživač označava visine knjiga u folio, kvarto i oktavo formatu. Drvorezi na naslovnim stranama štampani su u inverziji boja, podsećajući na matrice prekrivene crnom bojom. Format je 256 puta 320 milimetara, sa 560 stranica i oko 1200 ilustracija. Cilj je da se širokom čitalaštvu objasne renesansne metode štampe.

Признање

О награди Златна награда A' Design Award

The Birth of a Book Knjiga је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да The Birth of a Book Knjiga буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. The Birth of a Book Knjiga ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: The designed structure of publications presents the old prints in real size and the method of their production in additional elements like a dust jacket which show printing sheet, typographic composition at 1:1 scale. The woodcuts in color inversion on the title pages refer to matrices covered with black ink. The compositions of this pages were plotted on a scheme invented by Villard de Honnecourt, 13th century artist, and refer to the proportions of columns, margins used in the 16th century.
Димензије и паковање: Format:
256 x 320 mm in a 1.25 ratio, 560 pages, the page format allowed the calculation of a multi-level grid for the composition of individual elements, including 1200 illustrations.
Ознаке: renaissance book, first roman typefaces, old prints, typography
Технологија производње: The work was digitally printed and a hardback, paper binding, thermo-gluing was used. The covering is made of black beater-dyed paper. There are also a dust jacket reflecting an imposition method for the old octavo book format, as well as a ribbon - bookmark, depicting the folio, quarto and octavo heights. Covering: Geltex Negro Antracita 191 Embossing LS 115 g (beater-dyed paper), silver color - screen printing, binder's board: spine board 2 mm, base case 3 mm, Dust Jacket: Color Style Black Smooth 120 g (beater-dyed paper) silver color - screen printing, Endpaper: Geltex Negro Antracita 191 Embossing LS 130 g (beater-dyed paper), Book-block: Pergraphica Natural Smooth 120 g, CMYK - digital printing, HP Indigo, printing according to fiber direction, PUR glue, Headband: Black, Ribbon bookmark: Black, silver color
Дизајнерски изазов: The biggest challenge was complicated structure of the text - a lot of auxiliary and descriptive texts, an unusually large number of various illustrations - 1274. Organizing the appropriate grid required several verifications. I based the project largely on mathematical calculations related to the content of the publication. The divisions and colors used resulted entirely from the content and the assumption of the best possible exposure of illustrations and text. By learning the methodology of 16th-century typographers, you can see frequent references to numbers that have always been present in nature. The search for systematization the surrounding world by the renaissance artists was huge inspiration. Each element in the world has its place and meaning, nothing is accidental, everything is connected with each other and interacts with each other. I also wanted to build a relationship system in the design of my publication, where the smallest part would result from the structure of the whole.
Истраживање: The first part of book contains basic information about printing, introduces the reader to the general principles of Renaissance design. In the second part of the publication, printing in Poland was discussed in more detail. This part was divided into 5 chapters, four of which have been assigned specific cities. The choice of places was justified by the pioneering activity of the printing houses, which opened there, their size, as well as the quality of the publications they produced.
Инспирација: The main inspirations were the general principles of Renaissance design. The first stage of the project included gathering graphic material necessary to conduct research on the old European, Polish books. The study covered individual elements, starting from the materials from which books were created: papers, binding materials, typefaces, ornaments, graphics. Information was also collected on the most well-known Polish and European publishers, typographers and punchcutters.
Трајање пројекта: The project started in May 2017 in Bialystok and finished in February 2019 in Katowice, Poland
Ток рада: All the elements in the book have been designed to familiarize the reader with the methodology of creating books in the 16th century. Starting from the format of the book showing real formats of old prints, to the dust jacket presenting the printing imposition, or the ribbon indicating the height of old books - folio, quarto, otavo.
Заслуге за фотографије: Urszula Gireń / 2019