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Madame Butterfly Serija plakata by Liudmila Shurygina

Madame Butterfly Serija plakata by Liudmila Shurygina is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


ЗлатнаГрафика· 2021

Madame Butterfly Serija plakata

by Liudmila Shurygina

Client: Liudmila Shurygina

Златна награда A' Design Award Winner in Графика Category

Colors

The Design

About Madame Butterfly Serija plakata

Madame Butterfly je serija opernih plakata. Svaki plakat prikazuje ikonični portret žene koja peva kao centralne figure operne radnje i simbola strasti. Serija obuhvata opere kao što su Madam Baterflaj, Toska i Norma, i odražava tragičnu i zavisnu ulogu žena u njihovim libretima. Svaka kompozicija predstavlja završnu scenu, kulminaciju priče. Dizajn se oslanja na minimalne oblike, ekspresivno slikarstvo i Memfis stil, sa otvorenim bojama i snažnim kontrastom. Plakati su štampani u formatu A1 na kartonskom papiru.

The Recognition

About the Златна награда A' Design Award

Madame Butterfly Serija plakata је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Madame Butterfly Serija plakata буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Madame Butterfly Serija plakata ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The series of opera posters was designed with idea to put iconic portrait of singing/shouting woman as a symbol of passion and main figure in opera plot. It is also about to show the tragic and dependent role of a woman in libretto of such operas as Madame Butterfly, Tosca or Norma. In the form of iconic interpretation. On all posters the composition represents the final scene - culmination moment of the opera story.
Dimensions & Packaging
The posters are normally printed in A1 size, 594 x 841 mm. They are printed on high quality carton paper, 275g. The ideal production of the posters is using silk screen technique. Also these posters are produced for street poster displays with the size 1185 x 1750mm.
Tags
poster, graphics, design, opera, sound, composition, constructivism, memphis, style
Production Technology
The posters were created by designer with Adobe Illustrator software.
Design Challenge
The challenge in this project was to find an icon which can illustrate the tragic opera plot.
Research
Research was based on exploring the avant-guard style and also the latest trends in contemporary visual language. Also iconology and expressionism were the topics for research.
Inspiration
Designer was inspired with the portraits of Malevich due to the minimalist iconic shapes and the painting of Munch "The Scream" due to the open emotional expression. Also the big sourse of inspiration was Memphis style - open colours, contrast, simple shapes.
Project Duration
The project has started a year ago. Location: Amsterdam
Operation Flow
The posters are designed as for print production as for digital.
They are designed for the city displays, as a part of the concert identity for the brochures and banners. But also for the website and digital promo campaign.
The posters can also be transformed into animated graphics for the city displays.

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