2030 Messaging Gift Poklon kartica — аутор Tist

Дизајн 2030 Messaging Gift Poklon kartica аутора Tist је високо цењени добитник веома престижне награде 2020 Гвоздена награда A' Design Award у категорији такмичења Дизајн поклон производа.

ГвозденаПоклони· 2020

2030 Messaging Gift Poklon kartica

аутор: Tist

Клијент: Tist

Добитник награде Гвоздена награда A' Design Award у категорији Поклони

28,471

Верификовани добитник награде

Верификујте статус награде за #102099

Погледајте на A' Design Award Саопштење за медије Значка награде

Боје

Дизајн

О дизајну 2030 Messaging Gift Poklon kartica

2030 Messaging Gift je serija poklon kartica namenjenih potrošačima u dvadesetim i tridesetim godinama. Kartice se mogu koristiti u svim brend prodavnicama globalne kompanije za životni stil. Svaka kartica nosi kratku poruku podrške, pohvale, utehe ili čestitke, ispisanu rečima bliskim ovoj starosnoj grupi. Proizvedeno je deset vrsta, svaka dimenzija 50 sa 90 milimetara. Različite boje i materijali su slojevito postavljeni kako bi površina kartice dobila trodimenzionalni efekat. Kartice omogućavaju ljudima da pošalju poruku, ali i da je zadrže za sebe.

Признање

О награди Гвоздена награда A' Design Award

2030 Messaging Gift Poklon kartica је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да 2030 Messaging Gift Poklon kartica буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, 2030 Messaging Gift Poklon kartica заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Иза дизајна

Комплет за медије

Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.

Јединствене карактеристике: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Димензије и паковање: 50mm*90mm0.03mm / 10 types
Ознаке: Card, Message
Технологија производње: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Дизајнерски изазов: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Истраживање: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Инспирација: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Трајање пројекта: May ~ December, 2018, All brand stores of CJ Group in Korea
Ток рада: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Чланови тима: TIST, Client : CJ