Didactics of Typography Научна Монографија by Pawel Krzywdziak is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
ГвозденаШтампа· 2020
Didactics of Typography Научна Монографија
Client: Jan Matejko Academy of Fine Arts in Cracow, Poland
Гвоздена награда A' Design Award Winner in Штампа Category
Verified Award Winner
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About Didactics of Typography Научна Монографија
Дидактика типографије: Подучавање слова / подучавање с писмом представља методе и резултате наставе слова и типографије у одабраним пољским уметничким школама. Књига обухвата различите наставне планове, као и презентације и дискусије о резултатима наставе засноване на специфичним пројектима ученика. Процес дизајнирања укључивао је организовање разноликог, двојезичног садржаја и пружање јасне текстуалне и визуелне нарације публикације. Наранџасти акценти у монохроматској палети боја дизајна воде читаочеву пажњу кроз фасцинантан свет типографије.
The Recognition
About the Гвоздена награда A' Design Award
Didactics of Typography Научна Монографија је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Didactics of Typography Научна Монографија буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Didactics of Typography Научна Монографија заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The modest form of this scientific monograph contains a layout organizing articles with a diverse structure, all describing different teaching insights. It was necessary to place the Polish and English versions of the text in parallel, as well as many illustrations of student work and photos from the studios. The visual style of the publication was obtained by a monochrome color palette with orange accents, printed on the uncoated surface of a cream white paper.
- Dimensions & Packaging
- Format: 200 x 17 x 260 mm, 180 pages
- Tags
- Didactics, Learning, Teaching, Lettering, Typography, Calligraphy, Typeface, History, Fonts, Hand-lettering
- Production Technology
- Soft cover with flaps, book printed in Pantone 021U and offset black, paper: Munken Pure 120, 300 g/m2 by Arctic Paper
- Design Challenge
- The design challenge was to find typographic and graphic solutions, that would both unify articles and illustrations within the publication, but also distinguish various elements like data, lists, schemes, and individual student work. To maintain bilingual narration, the text is set in two coordinated columns, with different width and font size.
- Research
- The project started with a conference, which aimed to exchange experiences related to teaching typography to art and design students. Afterwards, materials from the speakers were collected – their reflections, curriculums, student works, and conclusions concerning other speeches. The edition was supposed to correspond with the discourse – it was not meant to be a catalogue of students portfolios, but a notation of different insights, giving a holistic view on typography teaching in Poland.
- Inspiration
- "Didactics of Typography. Teaching the Letter / Teaching with the Letter" is an attempt to present the methods and outcomes of teaching lettering and typography. The authors hope that it may serve as a springboard for a broader debate on the current state and future of the discipline, as well as the place of typography in contemporary design art. The volume contains outlines of various syllabuses, as well as presentations and discussions of teaching outcomes based on specific student projects.
- Project Duration
- The project started in April 2018 with a typographic conference in Cracow, Poland. The publication was issued in 2019.
- Operation Flow
- The book includes 12 illustrated chapters, 10 of which are related to different typographic studios. In order to facilitate navigation through the publication, the chapters have been separated by sections comprehensively presenting the most important information about the studios and the profiles of teachers. The text layout allows both to focus on reading the articles and to simultaneously have an overview on illustrations and diagrams relevant to particular issues. The narration is carried out by colour accents, drawing the reader's attention to the most important elements related to the topic.
- Patents
- © Jan Matejko Academy of Fine Arts in Cracow, Poland, 2019. The copyrights contained in this volume belong to their authors.
- Image Credits
- Paweł Krzywdziak, 2019.
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