Everything Komplet knjiga by Na An and Huanyi Liu is a highly esteemed winner of the very prestigious 2020 Гвоздена награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
ГвозденаШтампа· 2020
Everything Komplet knjiga
Client: Luxun Academy Of Fine Arts
Гвоздена награда A' Design Award Winner in Штампа Category
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About Everything Komplet knjiga
Sve je komplet od dve knjige o tradicionalnoj kineskoj kulturi. Dvanaest zemaljskih grana čine glavni sadržaj, u kombinaciji sa godišnjim dobima, solarnim terminima i kineskim zodijakom. Svaka knjiga ima dimenzije 170 x 300 x 25 milimetara i izrađena je od drveta i specijalnog papira. Povez prati tradicionalni oblik savijanja starih kineskih knjiga, tako da se stranice lako okreću i mogu se otvoriti delimično ili u potpunosti. Izrada uključuje lasersko graviranje, lasersku štampu, biguanje i vruće žigosanje. Za dizajn je korišćena ručno crtana grafika, teksturalna umetnost i visoki sivi tonovi.
The Recognition
About the Гвоздена награда A' Design Award
Everything Komplet knjiga је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Everything Komplet knjiga буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Everything Komplet knjiga заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- These are books about traditional culture, it contains the philosophy of development and change of everything. The book is created with the twelve earthly branches as main content, combined with seasons, solar terms, Chinese zodiac. In layout design, it selects objects like leaves, buds, flowers and stones, uses methods of combination, reconstruction, contrast. In binding process, it was bind in folding form of ancient Chinese books, used wood, special paper and hot stamping materials.
- Dimensions & Packaging
- There are two books altogether, the size of each book: 170mm x 300mm x 25mm.
The books are available for printing media, motion graphics and installation art now, and they will be used for web pages, App, digital media in the future. - Tags
- traditional culture, the twelve earthly branches, everything, reconstruction, Chinese book, bind in folding form, wood, special paper, hot stamping
- Production Technology
- Books are made of wood and special paper. Printing process includes laser engraving, laser printing, creasing and hot stamping. In layout design, the books used hand-drawn graphics, texture art and the hue of the high gray. The software being used are Adobe Illustrator and Adobe Photoshop.
- Design Challenge
- The hardest part of this design is the exact expression. From a historical perspective, everything changes in a regular way, people should go with nature and seize the moment. From a social perspective, things are small, the world is big, people need to be open-minded, keep harmonious coexistence with everything. How to express Chinese culture and traditional philosophy through bookbinding and layout design is the research challenge.
- Research
- The research objectives is the redesign of traditional culture, it is also a response to the growing demand for traditional culture and Chinese elements in commercial design. The design methods include folding and binding, layout design, material application, etc. Printing tools includes laser engraving, laser printing and hot stamping. The conclusion is that the ingenious combination of modern elements and historical culture can achieve better design results.
- Inspiration
- Firstly, the rise of Chinese culture and national traditions in both commercial design and academic field is a important background factor. Secondly, the research on ancient Chinese books has given the project a lot of technical support. Thirdly, with the development of media, the research on media of books has been further deepened, the physical book should continuously enhance its artistry and collectivity. Finally, the philosophical, traditional and cultural content is the inspiration in design.
- Project Duration
- The project started in March 2019 and finished in June 2019 in China.
- Operation Flow
- The binding form of folding comes from the ancient book. It has the advantage of being easy to turn the pages, and gives people a sense of history and philosophy. This kind of page binding, book could be expanded as needed, in part or all. When the person reads, can produce a lot of continuous space. This is an elegant dynamic process, the layout is constantly changing, whether the book closed or open, will produce different three dimensional display.
- Team Members
- Huanyi Liu
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