Yongqing Fang Grand Theater Renovation Dizajn enterijera izložbenog prostora by MAG studio is a highly esteemed winner of the very prestigious 2020 Златна награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.
ЗлатнаЕнтеријер· 2020
Yongqing Fang Grand Theater Renovation Dizajn enterijera izložbenog prostora
by MAG studio
Client: MAG studio
Златна награда A' Design Award Winner in Ентеријер Category
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- Verified Award Winner
- Verify Award Status for #104291
The Design
About Yongqing Fang Grand Theater Renovation Dizajn enterijera izložbenog prostora
Renovacija Velikog pozorišta Jungčing Fang je dizajn enterijera za izložbeni centar i centar za promociju investicija u Guangdžouu. Pozorište je obeležje Jungčing Fanga u ulici Ening, renoviranoj staroj ulici poznatoj po tradicionalnim brendovima i turizmu. Dizajn kontrastira stare i nove elemente. Volumeni nalik kutijama organizuju nepravilan prostor od 334 kvadratna metra. Prizemlje je namenjeno izložbama projekata, dok se sprat koristi za pregovore. Materijali uključuju drveni furnir, belu boju, crne aluminijumske panele i sive pločice. Vrata od mat čelika i stakla povezuju enterijer i ulicu.
The Recognition
About the Златна награда A' Design Award
Yongqing Fang Grand Theater Renovation Dizajn enterijera izložbenog prostora је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Yongqing Fang Grand Theater Renovation Dizajn enterijera izložbenog prostora буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Yongqing Fang Grand Theater Renovation Dizajn enterijera izložbenog prostora ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
- Dimensions & Packaging
- Area: 334 square meters.
Category: Exhibition - Tags
- Renovation, old street, revitalize, exhibition, contrast
- Production Technology
- Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
- Design Challenge
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
- Research
- Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
- Inspiration
- The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation. - Project Duration
- The project started in September 2019 and finished in November 2019 in Guangzhou.
- Operation Flow
- There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
- Team Members
- Chief designer: Jan Mok
Designer: Eric Zhou - Image Credits
- Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5
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