Maskeeper Kutija za čuvanje maski by Maurice Kwok and Steve Yeung

Maskeeper Kutija za čuvanje maski by Maurice Kwok and Steve Yeung is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн модних и путних аксесоара Competition Category.

ГвозденаАксесоар· 2021

Maskeeper Kutija za čuvanje maski

by Maurice Kwok and Steve Yeung

Client: Innosphere Ltd

Гвоздена награда A' Design Award Winner in Аксесоар Category

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The Design

About Maskeeper Kutija za čuvanje maski

Maskeeper je privremena kutija za čuvanje maski za lice, koja se preklapa u pakovanje veličine poslovne kartice. Maskeeper je izrađen od polipropilenskog lima prehrambenog kvaliteta, isečenog i presavijenog radi brze i jeftine proizvodnje. Maska se postavlja na otvoreni lim i presavija unutra, tako da površine maske ostaju prekrivene, čime se smanjuje rizik od ukrštene kontaminacije. Sa dimenzijama 91 sa 61 sa 8 milimetara i težinom od 10 grama, Maskeeper se lako smešta u džep. Dizajn nudi urednu i higijensku alternativu umotavanju skinutih maski u papirne ubruse ili koverte tokom obroka.

The Recognition

About the Гвоздена награда A' Design Award

Maskeeper Kutija za čuvanje maski је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Maskeeper Kutija za čuvanje maski буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Maskeeper Kutija za čuvanje maski заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ** First in the World to Satisfy the Unmet Need**
In this unexpected situation, there is NO product really caters to this need for temporary mask storage and solves the pain point. People just use envelopes or tissue paper to store “take-off” masks during mealtime which are NOT eco-friendly and with POOR user experience. To satisfy this, we designed the Maskeeper to tackle this scenario and created a new and easy table manner for everyone. This allows every user to “fold and store” the mask in a simple, neat, and hygienic way.
Dimensions & Packaging: Size: 91 x 61 x 8mm Weight: 10g
Material: PP Sheet (Food Grade)
Lab Approval with Certification:
EU EN71-3 Safety Directives
REACH & RoHS Compliance
Tags: pandemic, maskeeper, mask keeper, mask case, pandemic, corona virus
Production Technology: **Fast to Market, Over One Million Pieces Distributed.**
Because of the unexpected pandemic and of urgent need, we just use 20 days to develop, produce and launch Maskeeper to market. Made of Food Grade PP sheet with die-cut and folds, which ensures the fastest manufacturing rate, lowest production cost, so every citizen could afford and access Maskeeper ASAP.
Design Challenge: **Minimal Design but Highly Efficient**
In Feb-2020, production plants in Mainland were all closed and there was no way to carry out mass production. So we optimized the design of Maskeeper that can be efficiently produced locally by Laser Cuttimh machine in batches with available workshops in Hong Kong to support the urgent need of citizens. Until mass product facilities were available, these were produced in million and distributed widely.
Research: **Mission on Creating Shared Value (CSV)**
The pandemic caused a serious impact to local retail business. No one visited local stores to spend. Thousands of small shops were at the critical stage of closing down.
By making good use of huge demand of Maskeeper, we allied with many small shops, from restaurants to cafés, and introduced the “Maskeeper Redemption Scheme”. This encouraged consumers to “Purchase First and then Redeem Maskeeper”. So people will spend for a certain amount in shops (say buying a cup or food) and redeem Maskeepers at a discounted offer. This incentive acted as business leverage and induced sales opportunities for small shops at that frozen economy.
Inspiration: **The New Lifestyle Essential for the New Normal **
The unexpected pandemic makes mask-wearing a daily habit. At mealtime, people use tissue papers or envelopes to wrap "take-off" masks which is a POOR experience and NOT eco-friendly.
Creating a new hygiene manner, with Maskeeper, people can temporarily store the medical mask in a business card-sized package, which is hygienic, handy, and neat. This smartly solves all pain points and minimizes cross-contamination to/from the mask.
Project Duration: The project was started on 31-Jan-2020 and the product was launched to market on 21-Feb-2020 in Hong Kong.
Operation Flow: **Smart and Intuitive**
Just place the medical mask onto Maskeeper, user could intuitively fold and keep the mask into a card-sized package, which is simple and handy. (Please see provided video link for demonstration).
Patents: Hong Kong Short Term Patent 2020
Hong Kong Design Registration 2020
Hong Kong Trademark Registration 2020
Copyright ©2020 INNOSPHERE LTD. All Rights Reserved.
Team Members: Maurice Kwok
Steve Yeung
Kurt Fan
Winky Mak
Elle Yeung
Jack Fok
Artisana
Image Credits: Steve Yeung
Maurice Kwok
Winky Mak
Kurt Fan
Elle Yeung