Minimo Poklon kutija by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 Бронзана награда A' Design Award in Дизајн поклон производа Competition Category.

БронзанаПоклони· 2026

Minimo Poklon kutija

by Rilind Hoxha

Client: Why Agency

Бронзана награда A' Design Award Winner in Поклони Category

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Colors

The Design

About Minimo Poklon kutija

Minimo je kolekcija dečjeg nakita brenda Smaragd 1969, dok je poklon kutiju i celokupno iskustvo darivanja kreirala agencija Why Agency. Koncept je osmišljen oko prvog dragocenog poklona deteta, pretvarajući trenutak primanja nakita u razigrano i nezaboravno iskustvo. Pored komada nakita, kutija sadrži paket nalepnica sa dizajnima iz zlatne kolekcije, bojanku, šarene olovke i Minimo pasoš za bebe namenjen kupcima koji prvi put kupuju. Svaki element podstiče decu da istražuju, stvaraju i povežu se sa kolekcijom i izvan samog nakita.

The Recognition

About the Бронзана награда A' Design Award

Minimo Poklon kutija је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Minimo Poklon kutija буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Minimo Poklon kutija сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili