Genki Forest Ambalaža za flaširanu gaziranu vodu by Genki Forest is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2021
Genki Forest Ambalaža za flaširanu gaziranu vodu
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #119724The Design
About Genki Forest Ambalaža za flaširanu gaziranu vodu
Genki Forest je dizajn ambalaže flaše za gaziranu vodu. Flaša je izrađena od PET-a, lakog i providnog plastičnog materijala koji je otporan na udarce i pomaže u zadržavanju ugljen-dioksida unutar flaše. Veliki crni kineski karakter, inspirisan tradicionalnom kaligrafijom, postavljen je na širokoj beloj površini, dajući etiketi jednostavan i moderan izgled. Kontura flaše je glatka, a najuži deo se nalazi tačno tamo gde ruka drži flašu, čime se poboljšava udobnost prilikom držanja. Rame flaše krasi prsten od konkavnih trouglova, dok je na zatvaraču odštampana strelica za otvaranje. Flaša ima širinu od 67,3 mm i visinu od 209,25 mm.
The Recognition
About the Гвоздена награда A' Design Award
Genki Forest Ambalaža za flaširanu gaziranu vodu је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Genki Forest Ambalaža za flaširanu gaziranu vodu буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Genki Forest Ambalaža za flaširanu gaziranu vodu заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The eye-catching Chinese word "pneuma" here has three different meanings. The first one is product attributes and characteristics, that is, sparkling water. The second one is the brand attribute,as pneuma share the same meaning with Genki. Due to this, the word "pneuma" can easily establish the connection with the brand "Genki Forest". The third one is the meaning of lively, energetic, optimistic and healthy, which coincides with the health attribute of the product itself and the oriental cultural charm and oriental aesthetic concept of product design.
- Dimensions & Packaging
- Width 67.3mm x Height 209.25mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency, and impact resistancewhich helps to prevent the escape of carbon dioxide. PET bottles have low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
- Design Challenge
- We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that, we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
- Research
- We are insisting on operating the product research, development and design from the perspectives of consumers. Satisfy more consumers needs throughout our huge base of marketing research.
- Inspiration
- The design concept mainly comes from Apple's simple product design and Dieter Rams' design concept that less is more. The package using a large area of white, which is intended to reflect the simple and modern design sense; At the same time, influenced by the ancient Chinese calligraphy works, the large black word "pneuma" is adopted, which makes the whole product feel more oriental.
- Project Duration
- The project started in May 2018.
- Operation Flow
- IIn terms of bottle design, the overall outline gives people a smooth feeling, just like the smooth body curve of dolphins. The thinnest part is just in the part of the consumer's hand, which increases the stability and comfort of the grip in function. The shoulder of the bottle adopts a concave triangular pattern, which is arranged in a circle. Open and directional arrows are printed on the bottle cap, so that consumers can easily open it, and the interactive experience is improved.
- Team Members
- Siyang Cai
Chu Xu - Image Credits
- Siyang Cai
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