Burning Tea Ambalaža za flaširano piće by Genki Forest is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.
ГвозденаПаковање· 2021
Burning Tea Ambalaža za flaširano piće
by Genki Forest
Client: Genki Forest (Beijing) Food Technology Group Co., Ltd.
Гвоздена награда A' Design Award Winner in Паковање Category
Verified Award Winner
Verify Award Status for #119725The Design
About Burning Tea Ambalaža za flaširano piće
Burning Tea je dizajn ambalaže za flaširani čaj. Boca je izrađena od PET-a, lakog i providnog plastičnog materijala otpornog na udarce. Etiketa je pretežno crno-bela, a zlatni simbol plamena istaknut je na prednjoj strani kako bi proizvod bio lako uočljiv na prepunim policama. Naziv brenda ispisan je karakterima u stilu drevnog kineskog kaligrafskog pisma. Boca je široka 66 mm i visoka 220 mm. Struk boce je uvučen radi lakšeg držanja, dok prstenasta osnova pruža dodatnu stabilnost. Boje pozadine označavaju svaki ukus.
The Recognition
About the Гвоздена награда A' Design Award
Burning Tea Ambalaža za flaširano piće је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Burning Tea Ambalaža za flaširano piće буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Burning Tea Ambalaža za flaširano piće заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers. The word "burning" is structured in a solid and straight way. By referencing the charm of ancient Chinese official script, the unique tip of the pen is added in the stroke processing. On the one hand, "burning" means burning and igniting, which can be associated with burning fat. On the other hand, borrowing the metaphysical Japanese culture that young people are familiar with implies the spirit of being positive and striving hard.
- Dimensions & Packaging
- Width 66mm x Height 220mm
- Tags
- Branding, Packaging, bottle, 3D, water
- Production Technology
- The products are packaged in PET, which means that the bottle contains a plastic material called polyethylene terephthalate, or PET for short. PET is a polymer produced by the combination of terephthalic acid and ethylene glycol. PET plastic has the characteristics of light weight, high transparency and impact resistance.PET bottles has low environmental pollution and energy consumption, so it gradually replaces traditional packaging materials with the rising awareness of environmental protection.
- Design Challenge
- In the actual operation is happening. We have noticed that it is important to make products be clear at a glance when placing them on the miscellaneous shelves. To solve that we have adopted stimulating colors to draw intentions of consumers. We have also acknowledged the guiding functions of the general consumers colour recognition. We picked the quietly elegant colours such as large areas of black and white, given consumers a simple but fashion impression.
- Research
- We conducted surveys both online and offline for the importance of sugar free and the consumers' preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
- Inspiration
- Influenced by the concept of balance between yin and yang in "I Ching", a classic masterpiece of dialectical philosophy in ancient China, the overall design style of burning tea boldly breaks through the previous beverage packaging design in the market. The label of tea burning bottles is mainly composed of self-designed characters such as "burning" and taste patterns. As a visual symbol, the golden "flame" of the bottle is clear at a glance, which is highlighted in numerous product containers, leaving a deep impression on consumers.
- Project Duration
- The project started in June 2017.
- Operation Flow
- The burning tea bottle is slender, the design that "make the waistline inside" makes the bottle more convenient to hold. The pinstripe design of the bottle shoulder increases the traditional tea feeling, and the annular base at the bottom of the bottle makes the whole bottle more stable. The burning tea series not only prompts the taste through delicate pictures but also allows consumers to distinguish quickly through the change of bottle body background color. For example, the color of strawberry is selected for the burning tea with strawberry jasmine flavor.
- Team Members
- Xiaochen Liu
Chu Xu - Image Credits
- Xiaochen Liu
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