ZDCollections Дизајн књиге by Xue Jiang is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
ГвозденаШтампа· 2021
ZDCollections Дизајн књиге
by Xue Jiang
Client: 869 School of Design
Гвоздена награда A' Design Award Winner in Штампа Category
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- Verified Award Winner
- Verify Award Status for #119748
The Design
About ZDCollections Дизајн књиге
ZDCollections је књига која представља годишње дизајнерске радове двадесет три студента. Четврто издање колекције дели одабране радове на фонтове, графику, RGB и друге елементе, који се затим преуређују и комбинују. Распоред странице одступа од уобичајене мреже оквира како би се открило значење сваког рада. Корице су израђене од ласерског материјала који замагљује границу између боје и графичке форме, тако да се пажња усмерава на сам садржај. Књига има димензије 150 са 252 милиметра и садржи 430 страница.
The Recognition
About the Гвоздена награда A' Design Award
ZDCollections Дизајн књиге је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да ZDCollections Дизајн књиге буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, ZDCollections Дизајн књиге заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is the fourth whole point collection, named The Whole-point Fourth Collection. All the outstanding designs of 23 students in one year are divided into fonts,graphics, RGB and other elements, and then rearranged and combined. This collection breaks the traditional regular frame typesetting and adopts a breakthrough design technique to better show the inner meaning.
- Dimensions & Packaging
- Book 150mm x252mm
Format 880mm x1230mm 1/16
Page 430 - Tags
- ook design, portfolio, font design, brand design, graphics, RGB
- Production Technology
- Breaking the traditional regular frame type layout, and adopting breakthrough design techniques to better show the inner meaning of his works. Through the layout and design of the page, the text is combed as a whole, so that readers can have an effective effect on the understanding of the text content and feel the pure fluency brought by reading. Strictly control the color saturation, ink penetration and image reduction of printing quality.Pay attention to the quality and details of each link of the binding,and increase the pleasure of its readers.
- Design Challenge
- In this design, the most difficult part is the book cover design. We think about how to convey the information in the book to readers through visual expression. And did a lot of related investigations and data collection. In the end, a laser material was selected to illustrate the theme of the entire book, so that the cover and the inner pages are better connected.
- Research
- This book divides the excellent design works of 23 students in one year into fonts, graphics, RGB and other elements, and then rearranges them. Through the choice of paper, the layout design, the composition of the rhythm space of the content, the application of fonts, the way of binding, etc., as well as the overall expression of content and form, it brings a sense of pleasure to the five senses.
- Inspiration
- The inspiration of book cover design comes from the blur of color and graphic boundary.Fuzzy book itself is a design work,which is used to rearrange different design works on the inner pages of the book,so laser material is used to design the cover and then blur the overall sense of the book. At the same time,let readers pay more attention to the content of the book.
- Project Duration
- The work started in Dalian in July 2019, completed in Dalian in March 2020, and was exhibited at Dalian Bingshan Huigu in May.
- Operation Flow
- The book integrates its content style, table design sequence, etc. By blurring the color and graphic boundaries, blurring the book itself is a design work, which corresponds to the rearrangement of different design works on the inner pages of the book. Therefore, the cover is designed with laser materials, which blurs the overall feel of the book and makes readers pay more attention to the content.
- Team Members
- Creative Director:Xue Jiang
Art Director:Shiyu Ma
Designer:Xue Jiang
Typographer:Yaoqian Han
Copywriter:Shuai Shao
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