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Boxes Enterijer maloprodajnog objekta by Ao Design

Boxes Enterijer maloprodajnog objekta by Ao Design is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Дизајн ентеријера и изложбених простора Competition Category.


БронзанаЕнтеријер· 2021

Boxes Enterijer maloprodajnog objekta

by Ao Design

Client: Ao Design

Бронзана награда A' Design Award Winner in Ентеријер Category

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Verified Award Winner

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Colors

The Design

About Boxes Enterijer maloprodajnog objekta

Kutije je enterijerski dizajn maloprodajnog prostora kreiran za ekskluzivnu prodavnicu dečije odeće u Nankingu. Projekat obuhvata površinu od 100 kvadratnih metara. Struktura u obliku kutije deli prostor izloga na tri dela: ulaz, izlaganje i scenu. Ravne, kose i isečene površine produžavaju vizuelni efekat fasade. Pregradni zidovi funkcionišu kao umetnički elementi, a ne kao obični razdelnici. Ogledala proširuju prostor i ublažavaju njegove granice. Bele površine održavaju ambijent čistim i smirenim. Prostorna konstrukcija formira novu viseću izlagačku zonu za odeću.

The Recognition

About the Бронзана награда A' Design Award

Boxes Enterijer maloprodajnog objekta је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Boxes Enterijer maloprodajnog objekta буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Boxes Enterijer maloprodajnog objekta сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In the window area, the designer broke the convention and used the technique of interior architecture, through a "BOX" , to divide the window area into three spaces: entrance, display and scene. Featured by the morphological characteristics of plane, inclined plane and cut plane, "BOX" also contributes to the expansion and extension of the visual effect of the facade.
Dimensions & Packaging
The project covers a total of 100 square meters.
Tags
Interior, Commercial, Retail, Flagship Store, Box, Modern, Simple, Natural, Art
Production Technology
The infinitely extending mirror breaks the original gap and stimulates the imagination and creativity of the space. These characteristics can often bring unparalleled visual impact and psychological feelings.
Design Challenge
While retaining the original space attributes, the space frame constitutes a new hanging clothing display area. With the concept of decomposition, it emphasizes breaking, superposition and reorganization. Opposing the overall unity and focusing on the individual in the space, it's creating a sense of uncertainty, and then derive the personality fashion like children breaking the Convention
Research
The partition wall breaks away from the traditional way of separating space. The wall is no longer the basic element of the space, but an artistic carrier that brings emotional feeling in the space. The pure whiteness makes the space easy to reverie and thought-provoking and the un-decorated white wall adds more pureness.
Inspiration
This design is located in shops along the street in high-end residential areas in Gulou District, Nanjing. It is positioned as high-end children's clothing retail. The designer hope that through the integration of space aesthetics and art aesthetics, with the promotion of design brand image, excavate the deep commercial value of the brand, and create a space full of imagination and creativity
Project Duration
The project started in March 2020 in Nanjing and finished in July 2020 in Nanjing.
Operation Flow
The "BOX" space is not only a subversion of the traditional space design, but also a response to functional demands.
Patents
Copyrights belong to Emma Zhu, 2020.
Team Members
Jun Yao
Jason Shen
Xiaoyu Bian
Image Credits
Image #1: Photographer Emma Zhu, Boxes, 2020.
Image #2: Photographer Emma Zhu, Boxes, 2020.
Image #3: Photographer Emma Zhu, Boxes, 2020.
Image #4: Photographer Emma Zhu, Boxes, 2020.
Image #5: Photographer Emma Zhu, Boxes, 2020.

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