Kallucci Boot 3Д Кључна Уметност by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2021 Златна награда A' Design Award in Компјутерска графика, 3Д моделирање, текстурирање и рендеринг Competition Category.
ЗлатнаКомпјутерска графика· 2021
Kallucci Boot 3Д Кључна Уметност
Client: Morgan Studio
Златна награда A' Design Award Winner in Компјутерска графика Category
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- Verified Award Winner
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The Design
About Kallucci Boot 3Д Кључна Уметност
Основна идеја дизајнера била је да кроз једноставне елементе, као што су камење, доведе аспект трајности и отпорности који је потребан производу, директно се приближи његовој употреби и животном стилу купаца. Додати кристали служе да доведу врхунац до главног објекта, дајући мистичан ваздух који изазива радозналост потенцијалних купаца.
The Recognition
About the Златна награда A' Design Award
Kallucci Boot 3Д Кључна Уметност је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Kallucci Boot 3Д Кључна Уметност буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Kallucci Boot 3Д Кључна Уметност ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
- Dimensions & Packaging
- Width 5000px x Height 5000px 300dpi
- Tags
- boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
- Production Technology
- The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
- Design Challenge
- The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
- Project Duration
- I started the piece on november 21 and it took about 1 month, ending on december 21.
- Operation Flow
- The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- 3D modelling and texturing: Mateus Morgan
Agency: Dote
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