L’Amour Red Packet Boxset Crvena koverta by Alex King

L’Amour Red Packet Boxset Crvena koverta by Alex King is a highly esteemed winner of the very prestigious 2021 Гвоздена награда A' Design Award in Дизајн поклон производа Competition Category.

ГвозденаПоклони· 2021

L’Amour Red Packet Boxset Crvena koverta

by Alex King

Client: A&J Design

Гвоздена награда A' Design Award Winner in Поклони Category

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Verified Award Winner

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Colors

The Design

About L’Amour Red Packet Boxset Crvena koverta

Predstavljeni set crvenih koverti sadrži 16 koverti koje simbolizuju sreću i potpunost u životu. Kupci mogu birati između 26 različitih dizajna i kombinacija od „A" do „Z" prema inicijalima i ličnim potrebama. Personalizovani poklon pruža ljudima osećaj jedinstvenosti i savršen je za stvaranje ličnog pečata za sebe i osobe do kojih im je stalo. Namenjen je venčanim osobama srednje klase koje žele da odaberu lične crvene koverte i poklone ih deci sa najlepšim željama.

The Recognition

About the Гвоздена награда A' Design Award

L’Amour Red Packet Boxset Crvena koverta је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да L’Amour Red Packet Boxset Crvena koverta буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, L’Amour Red Packet Boxset Crvena koverta заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: L’amourRed Packet Boxset by Journal de Chic contains 16 red packets, 8 pieces in each side to signify fortune and completeness in life. Merchants can choose out of 26 different designs and combination(“A” to “Z”) according to their initials and personal needs. There are another 4 playful designs (“$”, “500”, “CNY” and “HK”) to pair with the selected packet. Personalized gift offers people a sense of uniqueness and is perfect to create a personal touch for oneself and the people they cherish. Everyone is unique.Target for middle class married people (to be married) who intend to choose personalised red packets to represent oneself as unique, extraordinary and like no other. This design fills the gap in the commercial market in which only traditional red packets with initials in Chinese can be found.
Dimensions & Packaging: Fine paper, 20cmx20cmx3cm
Tags: red packer, lai see, lucky, festive design
Production Technology: Embossed graphics “Y” connecting to each other represents new year and future years to come, signifies hope and best wishes will last for long in coming decades. A large format of red packet is chosen so that people will not require to fold the dollar note into half while preparing it.
Design Challenge: We spend a lot of time in developing new printing effects that is optimum with our selected paper medium. People may feel good if the red packet is printed with their respective surname in Chinese, however, this design collection is new and would offer an alternative by showing initial in English - that is even more accessible for all at affordable price.
Research: We want to create something new to the market which is original. We understand that the female middle class in Asia would like to spend money on high fashion and luxury accessories. L'amour is new to the market as we do participant observation with female who are over year 30, eager to spend money on individualized items to reflect their social status with unique personality.
Inspiration: L’amour by Journal de Chic is a contemporary design for Chinese festival. In Chinese and other East and Southeast Asian societies, a red packet is a monetary gift which is given during Chinese New Year (CNY) and weddings. People will give a red packet to children, family members and people who are unmarried as a token of good fortune for upcoming year.
Project Duration: 6 months, Hong Kong
Team Members: Alex King
Image Credits: Alex King