Linhu Queshe Green Tea Ambalaža za čaj by Xianfeng Wu is a highly esteemed winner of the very prestigious 2021 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2021
Linhu Queshe Green Tea Ambalaža za čaj
by Xianfeng Wu
Сребрна награда A' Design Award Winner in Паковање Category
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The Design
About Linhu Queshe Green Tea Ambalaža za čaj
Zeleni čaj Linhu Queshe je dizajn ambalaže za zeleni čaj koji se uzgaja u Jibinu, u provinciji Sečuan u Kini, regionu poznatom po bambusu. Posuda je oblikovana poput segmenta bambusa kako bi odražavala kulturu mesta porekla. Ambalaža je izrađena od aluminijuma, laka je i mekih boja. Oblik se razlikuje od tradicionalne kineske ambalaže za čaj i jednostavan je za upotrebu. Kompaktan oblik štedi prostor i smanjuje troškove transporta. Nekoliko posuda može se složiti na policu, stvarajući izložbu koja podseća na bambusovu šumu. Svaka posuda meri 47 sa 47 sa 65 milimetara.
The Recognition
About the Сребрна награда A' Design Award
Linhu Queshe Green Tea Ambalaža za čaj је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Linhu Queshe Green Tea Ambalaža za čaj буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Linhu Queshe Green Tea Ambalaža za čaj је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a tea packaging design. The product packaging form is different from the traditional Chinese tea packaging. The packaging is light and easy to use.
- Dimensions & Packaging
- 47mmX47mmX65mm
- Tags
- Bamboo, tea, packaging, nature, green tea
- Production Technology
- The product is made of aluminum, light and elegant in color.
- Design Challenge
- Both color and texture have experienced proofing for many times. Through close communication with manufacturers, the final product can be perfectly presented and the market feedback is good.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- The tea originates from Yibin, Sichuan Province, known as "China Bamboo Sea ". It is famous for its bamboo production, and Linhu Queshe is also the local high-quality green tea. In order to highlight the cultural characteristics of the country of origin, the designer designed the packaging into a bamboo-festival shape, so that it saves space and reduces logistics costs when packaging transportation. When displayed, it can overlap the packaging, becoming a beautiful scenery on the shelf.
- Project Duration
- The project was created in December 2018 and completed in Shenzhen in March 2019, and sold in Yibin, China
- Operation Flow
- The packaging can be overlapped when displaying, just like walking into the bamboo forest and enjoying the breath of nature.
- Team Members
- Wu Xianfeng
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