Сребрна Паковање · 2021
Mountain Tea Ambalaža za čaj
by Xianfeng Wu
- Сребрна награда A' Design Award 2021 in Паковање
- Estimated Number of Design Views: 22,761
- Verification code A638D09BCA · Verify this award
Colors
About Mountain Tea Ambalaža za čaj
Mountain Tea je dizajn ambalaže za presovane kolače od čaja. Svaki kolač od čaja umotan je poput bombone, što čaj čini lakšim za upotrebu i daje mu moderan izgled. Za umotavanje se koristi ekološki prihvatljiv ručno pravljeni papir, čime se stariji oblik pakovanja primenjuje na nov način. Dizajn obuhvata četiri nezavisna pakovanja koja se mogu spojiti u jednu celovitu sliku na polici. Ilustracija prikazuje listove čaja, drveće čaja i retke životinje regiona Xishuangbanna u pokrajini Junan u Kini, gde se čaj uzgaja. Pakovanje ima dimenzije 280 sa 205 sa 70 milimetara.
About the Сребрна награда A' Design Award
Mountain Tea Ambalaža za čaj је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Mountain Tea Ambalaža za čaj буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Mountain Tea Ambalaža za čaj је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Press Kit
- Unique Properties
- Different from traditional Chinese tea packaging, tea cake is wrapped like candy, which is more convenient in use and fashionable in vision.
- Dimensions & Packaging
- 280mmX205mmX70mm
- Tags
- Tea packaging, tea cakes, original, environmentally friendly, tea tree
- Production Technology
- Tea cake is wrapped with environmental protection hand-made paper, and then superimposed together, which is the inheritance of the ancient packaging form and an innovation.
- Design Challenge
- In the process of product proofing and production, there are also many obstacles, because some of them are completed by hand, and there are some difficulties in the assembly process. Through close communication with the manufacturer in the later stage, the final product can be perfectly presented, and the market feedback is good.
- Research
- In the process of product creative design, not only the consumers of the product should be considered, but also the experience of customers and the effect of the product on the shelf. Reasonable expression of material, convenient use of products, environmental protection and recycling can promote the sales of products.
- Inspiration
- This tea is produced in Xishuangbanna, an ethnic minority region in Yunan Province of China. Xishuangbanna is Chinese only tropical rain forest nature reserve, with favorable natural ecological preservation and various rare animals and plants. Xishuangbanna is renowned for tea both in China and abroad.
Looking at the tea leaf on the external packing, people feel a moving original scene, where local representative rare animals are in thearborescens tree, vivid and natural. - Project Duration
- The project was created in February 2019, completed in Shenzhen in January 2020, and exhibited in Shenzhen Convention and Exhibition Center in December 2020
- Operation Flow
- Four independent packaging, can be combined into a complete picture, product shelf display effect is outstanding, also reflects the growth of this tea regional cultural background.
