Kairi Murakami Redizajn identiteta brenda by Daisuke Kobayashi is a highly esteemed winner of the very prestigious 2021 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
БронзанаГрафика· 2021
Kairi Murakami Redizajn identiteta brenda
Client: Iki Retreat Kairi Murakami
Бронзана награда A' Design Award Winner in Графика Category
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The Design
About Kairi Murakami Redizajn identiteta brenda
Kairi Murakami je redizajn identiteta brenda kreiran za hotel na ostrvu Iki u Nagasakiju, Japan. Simbol je zasnovan na kanji znaku Ichi, čiji je oblik jedna horizontalna linija, a koji se pojavljuje u imenu hotela. Linija takođe podseća na pogled preko zaliva Junomoto, prvi prizor koji gosti vide po dolasku. Logotip je sastavljen od pravih linija i krugova, izražavajući moćan i nezaboravan pejzaž. Boje koriste gradacije koje podsećaju na večernji zalazak sunca. Identitet je primenjen na znakove u holu, poslovne kartice i memorandume, predstavljajući hotel kao drugi dom.
The Recognition
About the Бронзана награда A' Design Award
Kairi Murakami Redizajn identiteta brenda је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Kairi Murakami Redizajn identiteta brenda буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Kairi Murakami Redizajn identiteta brenda сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- From the perspective of a special place that has not changed since Iki Island was once called "Ikikoku", I designed the kanji "Ichi (The shape is a horizontal line)" used in the name. I expressed this scenery, which is the first thing that customers see when they visit a hotel as a symbol.
- Dimensions & Packaging
- Many elements such as hall signs, business cards, letterhead, etc. were created from the logo.
- Tags
- Symbol Mark, Branding, Redesign, Corporate Identity, Logo Design, Japan, Iki Retreat Kairi Murakami, Hotel
- Production Technology
- The logo is composed of straight lines and circles, expressing a powerful and memorable scenery. The colors are designed with gradations that remind us of the evening when the sunsets.
- Design Challenge
- The main creative challenge in the brand design was to adapt the symbol of the hotel as a symbol that reminds us of our second home.
- Research
- A simple survey was developed using a quantitative and qualitative mix with its employees and collaborators to determine company values, communication, and tastes. From this research was developed the brand story.
- Inspiration
- I actually stayed and experienced the splendor of the place called Iki using my own eyes, nose, mouth, and all five senses.
Here, both customers who have come once and those who have come for the first time can experience the finest Iki cuisine and hot springs that flow directly from the source, but this scenery overlooking Yunomoto Bay is the biggest welcome to us. It was the hospitality and symbolized the second home. - Project Duration
- Started in July 2019 and ended in March 2020 in Nagasaki, Japan.
- Operation Flow
- The main concept of the brand is to design a landscape that would be our second home for the customers.
- Patents
- Copyrights Daisuke Kobayashi
- Team Members
- Creative Director & Designer Daisuke Kobayashi
- Image Credits
- Photo Daisuke Kobayashi
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