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Honey Crystal Etiketa za pakovanje meda by Kristina Pacesaite

Honey Crystal Etiketa za pakovanje meda by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2026 Гвоздена награда A' Design Award in Дизајн паковања Competition Category.


ГвозденаПаковање· 2026

Honey Crystal Etiketa za pakovanje meda

by Kristina Pacesaite

Гвоздена награда A' Design Award Winner in Паковање Category

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The Design

About Honey Crystal Etiketa za pakovanje meda

Honey Crystal je set etiketa za pakovanje kreiran za medne proizvode porodične pčelarske farme osnovane 1957. godine. Etikete izbegavaju uobičajenu upotrebu slika pčela i košnica i umesto toga ističu kristalnu strukturu meda, zajedno sa lokalnim pejzažima, biljkama i cvećem. Tri odvojene etikete označavaju sirovi med sakupljen u proleće, leto i jesen. Etikete su samolepljive i sjajne, štampane u CMYK i Pantone bojama, u veličinama prilagođenim teglama od 720, 410 i 250 mililitara. Providne etikete se koriste za kesice sa polenom.

The Recognition

About the Гвоздена награда A' Design Award

Honey Crystal Etiketa za pakovanje meda је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Honey Crystal Etiketa za pakovanje meda буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Honey Crystal Etiketa za pakovanje meda заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Medaus kristalas (Honey Crystal) is a well established bee farm since 1957, located in Žuvintas Biosphere Reserve. The oldest family members passed the biggest part of the business to the young ones who wanted to elaborate their own branding. Working on this project the goal was to make bright packages and avoid traditional way of presenting honey products, which typical includes bee or hive images.
Dimensions & Packaging
Glosy labels 230X80mm for 720ml jars, and 230X50mm labels for 410ml jars, 260X60mm labels for 250ml jars for honey mix, transparent sticky labels for pollen in doypacks.
Tags
honey, honey label, raw honey, honey packaging
Production Technology
Self-adhesive glosy labels, Сolor CMYK, PANTONE.
Design Challenge
Biggest challenge was to combine different symbols as: crystal images, bee farm environment, family traditions, specific plants and flowers. The main challenge was to pick the right balance between all the elements and not to ruin subtle and yet luxury style for the labels which also had to be timeless and different from the competition.
Research
One of the most important task was to emphasize the value of the natural honey, produced in the unique environment an the family experience and attention to their bees. Research revealed that the consumers want to support local producers while whishing to see tradicional products along with new tastes. Appearance is really important part of package , so extreme attention was given to details as well as overall aesthetics to trigger positive emotion to the end consumer.
Inspiration
The starting point was pointed by the client who wanted to emphasize crystal structure of the honey itself. The inspiration was found in old family photos, landscapes
Project Duration
Project start: April 2021, Project end: June 2021
Designer location: Spain
Client location: Lithuania
Operation Flow
Three separate labels were created for the core product (raw honey) picked in several time frames: spring, summer and autumn. giving overall packaging more elegance.
Team Members
Kristina Pacesaite
Image Credits
Images #1,#2, #3, #4, #5 Creator (Designer) Kristina Pacesaite

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