After a Bird Fell Down Sликовница by Shu Wei Chang is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
БронзанаШтампа· 2022
After a Bird Fell Down Sликовница
Client: Shu-Wei Chang
Бронзана награда A' Design Award Winner in Штампа Category
Verified Award Winner
Verify Award Status for #130690The Design
About After a Bird Fell Down Sликовница
Након што је птица пала је сликовница која комбинује структуру књиге са рупом и поп-ап књиге. Књига је димензија 105 са 150 милиметара и дебљине око 27 милиметара, близу величине мале птице. Како се странице окрећу, рупа постаје све већа, а изданак расте све више, док сама књига постаје тања. Корице су беле, имају текстуру налик песку и садрже прозирну налепницу са одштампаним зеленим пером унутар удубљеног рељефа. Дизајн показује да пролазак времена доноси и губитак и нови раст.
The Recognition
About the Бронзана награда A' Design Award
After a Bird Fell Down Sликовница је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да After a Bird Fell Down Sликовница буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. After a Bird Fell Down Sликовница сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- By combining the structure of hole books and pop-up books, this picture book adopts "volume of book pages" into its narrative. While reading, readers would find out the hole bigger and the sprout taller page by page. With A6 size and thickness which is almost three centimeters, the book size is as big as the dead body of a bird. While readers turn each page and make the book thinner, they can feel that the body of a bird gradually disappears at the same time.
- Dimensions & Packaging
- 105mm x 27mm x 150mm, 15pages, back taping, debossing and a transparent sticker on cover
- Tags
- graphic design, editorial, book design, picture book, hole book, pop-up book, artist's book
- Production Technology
- In terms of color, the whole book is purely white as possible. Wish such kind of emptiness could make readers relate to "time," something we cannot see but can feel. Besides, there is no words shown on book cover. Instead there is a debossed rectangular pit where a transparent sticker printed with a green feather is at. It looks like a photo frame sealing a feather, which symbolizes that this book seals the death of the bird in this story.
Second, paper with sand-like texture is chosen for the cover. Hope readers can feel like touching the ground; that is, where this story happens.
Third, the copyright page is decorated with blue sky and is the very beginning of this story as well. So, when readers open this book, they would not only read the sentence, "A bird fell down onto the ground," they can dive into this story from the bird's-eye view from the sky. - Design Challenge
- The most difficult part is how to actualize the binding. Before the final version, the design was revised three or four times. At the beginning, this book was envisioned to be the board book for babies. With the binding method which thick cardboard was pasted in pairs, it was planned that there would be a hole within this book. Yet, it would be almost impossible to make holes on each page aligned. In addition, if
chosen paper is thicker than 1 mm, it couldn't be printed or even bound. After long discussions and several revisions, 0.5mm cardboards with spine taping is chosen. Such binding needs more glue than ordinary books to bind pages firmly. It jams pages as well. So, after the printer made several experiments to find out the most suitable way for flipping through, it became the book you see now. - Inspiration
- It's a story about seeds germinating after a bird died and fell down onto the ground, and the end but also the beginning of life. Via increase and decrease of its volume, this book want to bring out the plot and core concept: "there are two sides to life.", and make readers realize that time passing are not simply about reduction and death. Increase and birth are also what time passing brings.
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