Gift of Huangyao Ambalaža za sos by Jie Yang is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2022
Gift of Huangyao Ambalaža za sos
by Jie Yang
Client: Decelent
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #136027
The Design
About Gift of Huangyao Ambalaža za sos
Poklon iz Huangjaoa je dizajn poklon ambalaže za sos od začina proizveden u drevnom gradu Huangjao, u pokrajini Guangksi, Kina. Tri sloja izrezbarene, ažurirane hartije postavljena su jedan iza drugog kako bi formirala trodimenzionalnu scenu. Spoljašnji sloj prikazuje kapije, kapije-lukove i mostove. Srednji sloj prikazuje paviljone i lokalni život. Unutrašnji sloj prikazuje planine i reke. Ovaj raspored podseća na tradicionalni kineski kućni dvorište. Poklopac boce ima oblik puta od plavog kamena. Kao glavni materijal korišćena je biorazgradiva hartija.
The Recognition
About the Бронзана награда A' Design Award
Gift of Huangyao Ambalaža za sos је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Gift of Huangyao Ambalaža za sos буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Gift of Huangyao Ambalaža za sos сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This case is a new package of seasoning sauce produced in Huangyao ancient town, Guangxi. It is a local specialty. It is deeply loved by people because of its long history and unique flavor. At the same time, the ancient town is also a 4A tourist area. This product will be taken home by tourists all over the world in the form of souvenir and spread the story everywhere.
- Dimensions & Packaging
- The outer package is 75 mm thick, 380 mm long and 150 mm wide.
- Tags
- Local specialties, Sauces, Gifts, Connections, Family and soul, Historical details
- Production Technology
- The material selection uses degradable environmental protection paper as the main packaging body, emphasizing the harmonious coexistence of human and environment.
- Design Challenge
- 1. The biggest difficulty of this gift packaging lies in the layered hollowed out carving paper. It also needs to be tightly stitched into a perfect historical and cultural pattern, and has a perspective effect of near reality and far emptiness. The team always felt that it could not meet the expectations in the test stage.
2. Finally, the problem is solved by using Staggered printing. - Research
- This design is a brand new case. The customer said that seasoning sauce can be seen everywhere in China. Although it is necessary for every family, it is very optional. As a local characteristic product, this case is difficult to stand out from many similar products. So design team decided to make some changes: superimpose the local history and culture and natural scenery in layers to show the progressive family ties , and re create a package connecting the soul and family around the concept of "common but essential".
- Inspiration
- Taking the local cultural buildings and natural scenery as creative elements, the three-layer carved paper is superimposed to form an enclosed three-dimensional packaging pattern of "outer-middle-inner", which shows the meaning of the traditional Chinese courtyard three-way to form a home. The bottle cap is designed into the shape of the bluestone road with the most historical significance in the ancient town, which means "going into thousands of families". This gift is used as a keepsake to connect family affection, highlighting the Chinese people's good expectations for "Everything prospers at home".
- Project Duration
- The project will be started in September 2021 and completed in November 2021. Design completed in Shenzhen, proofing in Shenzhen, production in Guangxi Province.
- Operation Flow
- Designers try to use traditional culture to create a new brand influence of sauce, which is the original intention of this gift packaging. Through the study of historical and contemporary life scenes, combined with local cultural characteristics, legends and allusions, the designer adopts new visual fusion technology to move the classics and modernity into the same box.
- Team Members
- Jie Yang
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