Дизајн Sugar of Wagu Ambalaža za bombone аутора Jie Yang је високо цењени добитник веома престижне награде 2022 Бронзана награда A' Design Award у категорији такмичења Дизајн паковања.
БронзанаПаковање· 2022
Sugar of Wagu Ambalaža za bombone
аутор: Jie Yang
Клијент: Decelent
Добитник награде Бронзана награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #136068Дизајн
О дизајну Sugar of Wagu Ambalaža za bombone
Šećer Vagu je dizajn ambalaže za tradicionalnu slatkiš izrađen od semenki žitnog amaranta u Hubeiju, Kina. Ova poslastica je lokalni specijalitet naroda Tudžija. Tvrda papirna kutija se štampa ravno, a zatim savija u oblik tigra, dok se slatkiši nalaze u šarenom stomaku. Sve boje potiču iz uzoraka brokata naroda Tudžija i ekstrahovane su iz lokalnih biljaka. Ovi prirodni pigmenti blede nakon otprilike godinu dana, tako da se ambalaža vraća prirodi. Cilj dizajna je da malo poznati regionalni specijalitet učini poznatim široj javnosti.
Признање
О награди Бронзана награда A' Design Award
Sugar of Wagu Ambalaža za bombone је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Sugar of Wagu Ambalaža za bombone буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Sugar of Wagu Ambalaža za bombone сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.
- Димензије и паковање
- Length: about 15cm width: About 8cm height: About 20cm
- Ознаке
- Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment
- Технологија производње
- After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.
- Дизајнерски изазов
- The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.
- Истраживање
- This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.
- Инспирација
- The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.
- Трајање пројекта
- The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.
- Ток рада
- The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.
- Чланови тима
- JieYang
Спонзорисано
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