Tube Collection Primary Function: Kolekcija putnih torbi by Nio Life

Tube Collection Primary Function: Kolekcija putnih torbi by Nio Life is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн модних и путних аксесоара Competition Category.

СребрнаАксесоар· 2022

Tube Collection Primary Function: Kolekcija putnih torbi

by Nio Life

Client: NIO Life

Сребрна награда A' Design Award Winner in Аксесоар Category

46,298

Verified Award Winner

Verify Award Status for #136358

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tube Collection Primary Function: Kolekcija putnih torbi

Book Text: Kolekcija Tube je asortiman putnih torbi dizajniranih da udobnost i zaštitu doma unesu u svakodnevno kretanje. Kolekcija obuhvata torbe na rame, aktovke, cegere i rančeve u više dimenzija, zadovoljavajući različite potrebe putovanja. Forma je inspirisana mehurastim stubom i pruža mek, obavijajući izgled. Vazduh zatvoren unutra stvara osećaj lebdenja, pa svaka torba deluje vizuelno manje teško. Spoljna tkanina je mikrovlakno, a postava je pamučna. Posebna pažnja posvećena je kompaktnim proporcijama i širokim, dobro raspoređenim otvorima.

The Recognition

About the Сребрна награда A' Design Award

Tube Collection Primary Function: Kolekcija putnih torbi је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Tube Collection Primary Function: Kolekcija putnih torbi буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Tube Collection Primary Function: Kolekcija putnih torbi је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The formed travel collection for NIO focuses on bringing the comfort and security of home with you as your move from A to B. It refers to your home space but also the key feature of the collection, bringing softness and protection.
Dimensions & Packaging: Multi dimensions
Production Technology: Fabric: microfiber; Lining: 100% cotton
Design Challenge: The challenge in the design was primarily to find an ideal dimension that would provide both mobility and capacity. While the bubble column-based form ensures a unique design, it also brings a unique technical challenge. The product needed to provide a pick-and-place point as wide as possible in an extremely compact body and to guarantee a pleasing external curve. The designers therefore paid particular attention to minimizing the size of the gaps and their location.
Research: Aligned with the NIO brand, the collection embodies a mobile, open, sustainable and positive future, utilizing the best practice in recycling and material technology. Taking cues from familiar interior spaces, the collection offers the comforts of home to the next generation, nomadic, eco-conscious NIO user.
Inspiration: The product is inspired by the common bubble column in life, with a unique soft and wrapping feeling. The air wrapped inside gives the user a sense of suspension, making the product less visually heavy. The series provides users with a metaphor about home, so that they can experience such comfortable feeling at any time.
Project Duration: Opening of the project in 2018/8, first sale in 2020/2.
Operation Flow: The series of products provide users with a variety of choices, including messenger bags, briefcases, Tote bags and backpacks, to meet the different travel needs of users.
Team Members: NIO Life
Tom Dixon