Coach the Coaches Vodič za fudbal by Natasha Mozz is a highly esteemed winner of the very prestigious 2022 Бронзана награда A' Design Award in Дизајн штампаних и објављених медија Competition Category.
БронзанаШтампа· 2022
Coach the Coaches Vodič za fudbal
by Natasha Mozz
Client: Adidas
Бронзана награда A' Design Award Winner in Штампа Category
Verified Award Winner
Verify Award Status for #137201The Design
About Coach the Coaches Vodič za fudbal
Coach the Coaches je vodič za fudbalski trenažni program namenjen igračima od 10 do 14 godina. Vodič je pripremljen za fudbalske trenere kako bi program mogao da se primenjuje u svakodnevnom radu. Tekstualno gusti izvorni materijali pretvoreni su u jasna uputstva, izgrađena uglavnom od infografika. Smela paleta boja pomaže u navigaciji između odeljaka, a dužina trake na bočnoj strani svake stranice označava podkategoriju. Mreža fudbalskog terena i tehnička uputstva čine osnovu vizuelnog stila.
The Recognition
About the Бронзана награда A' Design Award
Coach the Coaches Vodič za fudbal је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Coach the Coaches Vodič za fudbal буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Coach the Coaches Vodič za fudbal сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The guidebook for the training program developed for 10-14 years old footballers. It was created for football trainers so they could implement the training program in their everyday work. The main goal was to transform initial raw text-heavy materials into clear instructions and make navigation through different parts of the book as easy as possible. The solution was to use infographics instead of text and create visual focus on the book structure.
- Inspiration
- The complex structure of the book defined its design. The content was organized into similar blocks of information differ by data and composed on pages like a lego game. Every visual tool was used to help work with the book during the training session: the bold color palette helps to navigate through the sections, the length of the plate on the side of each page indicates the subcategory, etc. The football field grid along with technical instructions serves as underlying base for visual style.
- Project Duration
- The project started in January 2016 and the result was presented at the press conference dedicated to the launch of the "Coach the Coaches" program inOctober 2016
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