Дизајн New Year Gift Novogodišnji poklon paket аутора Tian Wu, Yuting Cai, Meng Xu and Lili Zhai је високо цењени добитник веома престижне награде 2022 Гвоздена награда A' Design Award у категорији такмичења Дизајн паковања.
ГвозденаПаковање· 2022
New Year Gift Novogodišnji poklon paket
аутор: Tian Wu, Yuting Cai, Meng Xu and Lili Zhai
Клијент: Baidu Online Network Technology (Beijing) Co., Ltd
Добитник награде Гвоздена награда A' Design Award у категорији Паковање
Верификовани добитник награде
Верификујте статус награде за #137355Дизајн
О дизајну New Year Gift Novogodišnji poklon paket
Novogodišnji poklon je poklon kutija napravljena za korisnike kineske aplikacije za unos teksta. Spoljašnji kontejner je korpa izrađena tradicionalnom zanatskom tehnikom pletenja od tankih bambusovih traka, tako da se korpa može sačuvati i ponovo koristiti nakon otvaranja. Traka koja obavija kutiju može se presaviti u kapu tigra za decu, čime se smanjuje otpad od pakovanja. Unutar kutije nalaze se kalendar i tanjiri sa tradicionalnim novogodišnjim slikama. Korice kalendara izrađene su tehnikom drvorezne štampe Fengksijang. Set poziva porodice da isprobaju ove zanate kod kuće.
Признање
О награди Гвоздена награда A' Design Award
New Year Gift Novogodišnji poklon paket је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да New Year Gift Novogodišnji poklon paket буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, New Year Gift Novogodišnji poklon paket заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Иза дизајна
Комплет за медије
Заслуге, чланови тима и технички детаљи које је обезбедио дизајнер.
- Јединствене карактеристике
- It is a gift box designed by Baidu Input Method for users. The intangible cultural heritage crafts of China allow users to feel the charms of Chinese culture.
The outer packing is a bamboo-weaved basket; the bellyband can be made into a tiger cap, interesting and resource-saving.
Inside the box is a calendar and traditional New Year painting plates. The interesting operation enhances traditional experience and shows the artistic features unique to Chinese culture. - Димензије и паковање
- Outer package: foldable paper tape, specification: 350g coated paper (soft touch film), size: 26cm x 63.8cm, printing process: four-color printing, other process: ant line and indentation; bamboo basket, specification: 0.5mm thin bamboo strip, bamboo weaving process: weave the bamboo strip in a back-shaped pattern for ten times at the cover top, use the rattan bark to wrap four corners for reinforcement, bend the bamboo to round corner at the box opening under high temperature, and twine the rattan bark for reinforcement. Size: 26cm x 16cm x 15.
Inter package: size 1: 22.5cm x 14cm x 5cm, specification: 120g special straw paper, printing process: four-color laser printing, size 2: 22.5cm x 14cm x 1cm, specification: 120g special straw paper, printing process: four-color laser printing.
Calendar: engraved, specification: 1.5cm pine board, size: 18cm x 11cm x 1.5cm; calendar frame, material: beech, size: 12cm x 8cm x 4cm; inside page, specification: 200g special paper, size: 18cm x 11cm, overall process: engraving, ancient-style rubbing, laser scanning, single-color printing.
Couplet: specification: 120g paper with rough texture (a special paper), size: 22cm x 13.5cm, process: Chinese elaborate-style Fengxiang New Year painting, laser scanning, four-color laser printing;
Toolkit: Mushroom Cloud, material: wood, size: 12cm x 5cm x 5cm; plate, material: porcelain, size: 10cm x 10cm x 2.5cm; brush, size: 15cm x 4cm x 2cm; ink pen with brush tip; ink
User’s Guide: material: parchment paper, size: 22.5cm x 14cm, printing process: four-color printing. - Ознаке
- Gift packaging, New Year, traditional Chinese culture, intangible cultural heritage, handicraft
- Технологија производње
- Bamboo basket, also the outer packing of the gift box, applies the traditional thin-thread bamboo weaving craft, demonstrating the sense of beauty of being warm and soft, and also usefulness. The cover of the calendar applies the Fengxiang New Year woodprints craft. After ten steps, from drafting to coloring, and then by rubbing on rice paper with corresponding tools, the traditional craft which has been on the wane can be perfectly presented.
- Дизајнерски изазов
- Take into full consideration the combination of traditional culture and daily life to design a gift box that is ideal for family interaction. In the process, the handmade part is full of challenges and requires times of tries if the best effect is expected.
- Истраживање
- Paintings on the Spring Festival were mostly known as "paintings celebrating the Spring Festival" in ancient times. Bamboo baskets are often seen in such paintings. Since the Warring States Period and the Qin and Han Dynasties, hufu (a tiger-shaped tally issued to generals for troop movement) became popular. Given the awe-inspiring image of tigers, people in the late Qing Dynasty expected to protect children against demons with tiger, so tiger cap began to prevail.
- Инспирација
- Intangible cultural heritage is the carrier and crystallization of cultural development in China, but it is being weakened. On the occasion of the Chinese New Year, we dig deeper China's folk culture, and draw such intangible crafts as bamboo weaving, tiger cap, woodblock engraving, hand-painted New Year pictures before integrating them into the design of the New Year gift box in the hope of showing and reshaping the charms of traditional Chinese culture.
- Трајање пројекта
- The project was launched in Beijing in November 2021, and the design was completed and product issued to users within the territory of China in January 2022.
- Ток рада
- Steps of woodblock printing of the calendar are as follows: preparation, that is, put the woodblock evenly on the table and pour some ink into the porcelain dish; inking, that is, coat the surface of the woodblock with ink, put the woodblock still for 10 seconds before coating it with ink for a second time; printing, that is, cover the woodblock with the printing paper, press it with a wood mushroom (a wood mushroom-shaped tool), and then take the paper away.
- Чланови тима
- Tian Wu,Yuting Cai,MengXu,Lili Zhai,Xiaocong Yu,Xuan Wang,Hongyan He,Yan Wang
Спонзорисано
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