Hometown Flavor Pakovanje za pirinčane rezance by Changshu Institute of Technology is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2022
Hometown Flavor Pakovanje za pirinčane rezance
by Changshu Institute of Technology
Client: Changshu Institute of Technology
Сребрна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #138716
The Design
About Hometown Flavor Pakovanje za pirinčane rezance
Junnan je dom mnogih etničkih manjina koje imaju svoje jedinstvene načine ishrane. Kao reprezentativna tradicionalna osnovna hrana u Junnanu, pirinčani rezanci mogu biti integrisani sa bilo kojim sastojkom i metodom pripreme kako bi se stvorili različiti ukusi. Kroz medijum pirinčanih rezanaca, dizajneri su razvili i osmislili ovu seriju junnanskih proizvoda od pirinčanih rezanaca kombinujući nošnje etničkih manjina u Junnanu i njihove kulinarske ukuse. Primenom savremene tehnologije konzerviranja hrane, ukus Junnana se promoviše širom sveta.
The Recognition
About the Сребрна награда A' Design Award
Hometown Flavor Pakovanje za pirinčane rezance је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Hometown Flavor Pakovanje za pirinčane rezance буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Hometown Flavor Pakovanje za pirinčane rezance је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a representative food of Yunnan, rice noodles have many ways to cook. In order to let more people understand the Yunnan rice noodle culture and ethnic culture, Designer use the Yunnan ethnic minority costumes as the main element to design rice noodle packaging with different ethnic tastes.
- Dimensions & Packaging
- Width 145mm x Length 200mm x Height 40mm
- Tags
- Ethnic minorities, Rice noodles, Costumes, Yunnan, Hand-painted
- Production Technology
- The material of this packaging box is white card, using lithography process, the surface coating can protect the pattern from scratching and moisture.
- Design Challenge
- How to use vision to express taste is the most challenging part of design.
- Research
- This is an applied research project. Through the study of local ethnic minority cultures through research methods such as literature consultation, field research, interviews, and observations, its cultural genes are extracted, and finally the local traditional food culture is promoted and disseminated through packaging design.
- Inspiration
- Yunnan is a multi-ethnic province, and each ethnic minority has its own unique eating style. Rice noodles can be blended with any ingredient and cooking method to produce a different taste. If someone wants to intuitively understand a nation, in addition to its visual culture, it is its food culture. So we developed and designed this series of Yunnan rice noodle products through the carrier of rice noodles, combining the costumes of ethnic minorities in Yunnan and the tastes of ethnic minorities.
- Project Duration
- The project started in March 2021 in Kunming and finished in May 2021 in Kunming
- Operation Flow
- Rice noodle packaging have large boxes and separate small packages for different flavors. According to the customer's needs, customer can choose 6 small packages to combine into a large gift box.
- Team Members
- Liu Sirong
- Image Credits
- Image#1: Illustrator, Liu Sirong, Portrait, 2020.
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