Satine Pro Primarna funkcija: Ambalaža za mleko by L3branding is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Дизајн паковања Competition Category.
СребрнаПаковање· 2022
Satine Pro Primarna funkcija: Ambalaža za mleko
by L3branding
Client: L3branding
Сребрна награда A' Design Award Winner in Паковање Category
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The Design
About Satine Pro Primarna funkcija: Ambalaža za mleko
Satine Pro je dizajn ambalaže za ultrafiltrirano mleko koje se prodaje u Kini. Mleko ima sadržaj proteina od 6 grama na 100 mililitara. Dizajn postavlja broj 6 u vizuelni centar pakovanja, oblikovan dekonstruisanjem i ponovnim kombinovanjem prirodnih elemenata kao što su krave i biljke. Kompletna krava je skrivena unutar slike. Pristup se oslanja na kubizam i apstraktnu umetnost, gde se stvarnost rastavlja i iznova gradi. Ambalaža ima dimenzije 50 sa 50 sa 180 milimetara. Cilj je da se definiše nova potkategorija mleka i izrazi prirodan i profinjen karakter.
The Recognition
About the Сребрна награда A' Design Award
Satine Pro Primarna funkcija: Ambalaža za mleko је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Satine Pro Primarna funkcija: Ambalaža za mleko буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Satine Pro Primarna funkcija: Ambalaža za mleko је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SATINE, as a representative brand of China's high-end milk, launched China's first ultrafiltration milk in 2021, with protein content as high as 6g/100mL. A new picture was created by deconstructing and recombining the protein content number "6", which is most memorable for consumers, and natural elements such as cows and plants. "6" has become a prominent visual center, with a complete cow looming and hidden in the picture. In this way, technology, art, and nature were integrated into one design.
- Dimensions & Packaging
- 50mm*50mm*180mm
- Tags
- milk, package design, organic, Cubism
- Design Challenge
- The uniqueness of ultrafiltration milk category has not been well represented by any product on a global scale, with most looking more like "functional milk" or "milk beverage".
Our core mission is: 1. Define the characteristics of a new subcategory of ultrafiltration milk by design; 2. Continue SATINE's own natural and light luxury style, and further strengthen the high-end feeling to support the high price of products. - Inspiration
- Design strategy is to start from science and technology, and the core principle of deconstruction and reorganization reminds designers of the deconstruction and reorganization of realistic scenes in "Cubism" and "abstractionism", which is an artistic means to reproduce reality and surpass reality; The integration of artistic vision into commercial products is also commonly used in luxury goods, which will naturally create high-end identity for the public.
- Project Duration
- The project started in July 2021 in Beijing and finished in December 2021 in Beijing, and was released in China in January 2022.
- Team Members
- Creative Direction: Guanru LI
Designer: Zhenxing Shi; Zhengyang Xuan
Projiect Manager: JIaxin He
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