Chongqing Plakat, Torba by Yueyang Mao is a highly esteemed winner of the very prestigious 2022 Гвоздена награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.
ГвозденаГрафика· 2022
Chongqing Plakat, Torba
by Yueyang Mao
Client: Yueyang Mao
Гвоздена награда A' Design Award Winner in Графика Category
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- Verified Award Winner
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The Design
About Chongqing Plakat, Torba
Čongćing je serija plakata posvećena gradu Čongćing u Kini. Dizajn spaja poznate znamenitosti sa sastojcima za hot pot. Pećina Hongja, Veliko pozorište Čongćing i sajla preko reke Jangce stopljeni su sa osnovama za hot pot. Panda je prikazana kako se kupa u hot potu, držeći izdanke bambusa i mladi luk, što unosi laganu i duhovitu notu. Plakati su izrađeni tehnikom inkjet štampe na kunstdruk papiru. Dizajn je namenjen aerodromima i stanicama brzih vozova, gde putnici mogu pronaći ideje za odredišta. Isti motivi mogu se odštampati i na papirnim kesama.
The Recognition
About the Гвоздена награда A' Design Award
Chongqing Plakat, Torba је добитник Гвоздене награде A' Design Award, престижног признања које се додељује добрим дизајнима који испуњавају професионалне и индустријске захтеве очекиване од добро осмишљених творевина. Добитници Гвоздене награде показују велико умеће, високу специјализацију, стручно разумевање и креативне способности својих твораца. Очекује се да Chongqing Plakat, Torba буде високо цењена, дивљена и вољена творевина која је практична и иновативна. Овај дизајн награђен Гвозденом наградом A' Design Award уграђује најбоље праксе индустрије и има компетентна техничка својства повезана са знањем и талентом. Захваљујући темељности, Chongqing Plakat, Torba заслужује поштовање и осмишљен је да пружи побољшања квалитета живота која помажу да свет буде бољи.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this poster, various famous buildings in Chongqing, China are combined with hot pot bases, such as "Hongya Cave", "Chongqing Grand Theater" and "Yangtze River Ropeway". Fusion of architecture and cuisine. Pass more information.
- Dimensions & Packaging
- Poster:5400mmx3900mm，Use 100G coated paper or matt coated paper
Bag:Length 180* height 150* width 55(mm),use leather surface + flared lining + nylon lanyard - Tags
- Posters, China, Chongqing, Hotpot, Hongya Cave, Food Posters, City Posters
- Production Technology
- Inkjet printing
Putting up printed posters or placing them on a big screen, I think they can also be printed as patterns on daily necessities such as paper bags and socks. - Design Challenge
- I used the scene of eating hot pot to combine with the panda soaking in the hot spring, interacting with the panda with the hot pot ingredients, such as "eating bamboo shoots" and "holding floating meatballs and green onions", and the design changed the proportion of the panda itself, adding a touch of humor.
- Research
- For the poster introduction of the city, most of them use landscape collage, too straightforward and uncreative, and the local characteristic food, animals, and plants will collide with each other to create different inspirations, and increase the amount of information conveyed by the poster
- Inspiration
- In Chongqing, the leader of the food industry is Chongqing hot pot, and the top 30 food rankings in Chongqing can all be hot pot restaurants. The oil, incense and hemp at the bottom of the hot pot make Chongqing diners salivate. In this set of posters, I took a homogeneous approach, combining hot pot bases with local landmarks in Chongqing.
- Project Duration
- The design was not implemented，The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
- Operation Flow
- The poster is suitable for introducing scenes from cities such as airports and high speed rail stations, providing destination options for travelers on the go.
- Team Members
- Yueyang Mao
- Image Credits
- Image #1:Renderer, Yueyang Mao, 2021.
Image #2:Renderer, Yueyang Mao, 2021.
Image #3:Renderer, Yueyang Mao, 2021.
Image #4:Renderer, Yueyang Mao, 2021.
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