Drive2Extremes Multivision Fotografsko umetničko delo by Florian W. Mueller

Drive2Extremes Multivision Fotografsko umetničko delo by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Фотографија и фотоманипулација Competition Category.

СребрнаФотографија· 2022

Drive2Extremes Multivision Fotografsko umetničko delo

by Florian W. Mueller

Client: Porsche Middle East and Africa FZE

Сребрна награда A' Design Award Winner in Фотографија Category

65,087

Verified Award Winner

Verify Award Status for #139340

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Drive2Extremes Multivision Fotografsko umetničko delo

Drive2Extremes Multivision je serija fotografskih umetničkih dela koja spajaju dva ekstremna pejzaža u jedinstvene slike. Porsche Taycan Cross Turismo je prvo fotografisan na zaleđenoj močvari u Laponiji, severno od Arktičkog kruga. Dve nedelje kasnije, automobil je postavljen u istom položaju u odnosu na kameru i pri sličnom položaju sunca, u arabijskoj pustinji u Ujedinjenim Arapskim Emiratima. Dva prizora su potom spojena kroz tehnike višestrukog eksponiranja. Cilj je bio da se polarni i pustinjski pejzaži spoje u jednoj slici. Umetnička dela su izrađena u nekoliko formata.

The Recognition

About the Сребрна награда A' Design Award

Drive2Extremes Multivision Fotografsko umetničko delo је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Drive2Extremes Multivision Fotografsko umetničko delo буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Drive2Extremes Multivision Fotografsko umetničko delo је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I had the wonderful opportunity to bring together the two extremes of the Northern Polar Region in Levi, Finland and the Arabian Desert in Liwa, United Arab Emirates with the Porsche Taycan Cross Turismo. These are some of the results.

I first photographed the Taycan in the polar region, then placed it exactly the same, same perspective, camera angle, etc. in the desert and applied my multivision mojo.
Dimensions & Packaging: Several produced artworks in different sizes.
Tags: photography, artwork, multiple exposure, desert, finland, snow, porsche, taycan,
Production Technology: I first placed and photographed the Porsche on a frozen bog in Lapland, north of the Arctic Circle, and two weeks later in the same position relative to the camera and at a similar position of the sun in the Arabian desert. These two images were then fluidly built together.
Design Challenge: The challenge was to position the car in the exact same angle, height, etc. And in the desert you have to work quite fast, due to the very fast sunset and sundown.
Research: The research was mainly about the weather and the times of sunset and sunrise. Also in resaerching the area and locations and how to protect the cameras from sand, dust and snow and how we could work at -30 degrees Celsius and +45 degrees Celsius with our equipment...
Inspiration: I worked before for Porsche as a commercial photographer. As an artist I often work with multiple exposure photography. Porsche Middel East produced a highly acclaimed film Drive2Extrems, bringing the two locations desert and polar region together. I worked before with the executive people from Porsche in Shanghai and produced there multiple exposure Artworks for the Photofairs Shanghai. In the new project I wanted to combine the two regions in one picture.
Project Duration: It took 2 weeks of photo-production in Finland and the UAE desert and 2 weeks of post-production.
Operation Flow: I knew the places and locations but I had to decide on location on which time I wanted to shoot, due to sunset or sunrise. In Finland it was quite easy, sunset and sunrise take about 2 hours and more. In the desert in the UAE it was more difficult: sunrise and sunset are done in less than 30 minutes...
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: Sandy Mcintosh
Rita el Hachem
Guild Finland.
Image Credits: All images:
Client: Porsche Middle East & Africa FZE
Agency: KeKo Dubai
Creative Director: Sandy Mcintosh
Production: Stoked Films, Rita el Hachem & Directors Guild Finland, Juha-Matti Nieminen
Assistant: Christian Bacher
Driver: Jukka Honkavuori