Multivision Porsche Shanghai Umetnička fotografija by Florian W. Mueller

Multivision Porsche Shanghai Umetnička fotografija by Florian W. Mueller is a highly esteemed winner of the very prestigious 2022 Сребрна награда A' Design Award in Фотографија и фотоманипулација Competition Category.

СребрнаФотографија· 2022

Multivision Porsche Shanghai Umetnička fotografija

by Florian W. Mueller

Client: Porsche China

Сребрна награда A' Design Award Winner in Фотографија Category

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Verified Award Winner

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Colors

The Design

About Multivision Porsche Shanghai Umetnička fotografija

Multivision Porsche Shanghai je serija umetničkih fotografija stvorena za Porsche China. Svaka slika kombinuje tri fotografije u jednom kadru putem višestruke ekspozicije. Serija prikazuje različita lica Šangaja, od tradicionalnih kineskih četvrti i arhitekture nekadašnje Francuske koncesije do modernih građevina od stakla i čelika. Sportski automobil pojavljuje se na svakoj slici i ostaje prepoznatljiv uprkos slojevitom okruženju. Slike su nastale digitalnom fotografijom i izrađene su kao umetnički otisci montirani na aluminijumske kompozitne panele u ograničenim serijama.

The Recognition

About the Сребрна награда A' Design Award

Multivision Porsche Shanghai Umetnička fotografija је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Multivision Porsche Shanghai Umetnička fotografija буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Multivision Porsche Shanghai Umetnička fotografija је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Porsche China asked me if I’d like to shoot in Shanghai and create some artwork for the PHOTOFAIRS Shanghai, including their iconic sportscars.
I created pictures in the style of my “Multivision” series to show the various vibrant faces of this great city.
It's multiple exposure photography, always three photographies in one picture.
Dimensions & Packaging: Different Artworks in different sizes, all in limited editions
Tags: Shanghai, China, Porsche, multiple exposure, photography
Production Technology: Digital photography, the artworks are finished as Fine-Art prints, mounted on Alu-Dibond.
Design Challenge: The challenge was the weather and to find locations, where a multiple exposure of Shanghai gives a good view to the different faces of the city.
Research: The project started with a call from Porsche China. I created a concept and did the creative direction. All in all, I didn't have much time, there were about 3 months between the creation of the concept and the exhibition for Porsche's 70th birthday at Photofairs Shanghai.
Inspiration: Shanghai has many different faces. You can find the old, traditional China, the influences of France in the "Former French Concession" and of course very modern glass and steel architecture.
I wanted to capture these different faces of the city in multiple exposures, always with a Porsche in the picture. Because no matter how distorted the environment appears through the multiple exposure, you can always recognize the iconic design of the Porsche.
Project Duration: Location-Scouting and Shooting: 10 days, 10 more days for postproduction
Operation Flow: 1. Digital location scouting via internet, Google Earth, etc.
2. Physical location scouting in Shanghai
3. Shooting in the streets of Shanghai
4. Post Production
Patents: Copyrights belong to Florian W. Mueller, 2022.
Team Members: David Schütte
Claire Bayrasy.
Image Credits: Behind the scene credits: David Schuette
Production Company: Freeman XP, Claire Bayrasy