Wan Xiang Sheng Pakovanje za čaj by Huang Feng is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2023
Wan Xiang Sheng Pakovanje za čaj
by Huang Feng
Client: Huang Feng
Златна награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
- Verify Award Status for #141219
The Design
About Wan Xiang Sheng Pakovanje za čaj
Wan Xiang Sheng je poklon kutija za Wuyishan kameni čaj. Spoljašnja kutija imitira oblik planine Wuyi i podseća na pejzaže kineskog slikarstva. Kada se kutija postavi uspravno, kontura prikazuje osobu u meditaciji. Kutija je izrađena od specijalnog papira sa svetlosivom teksturom kamena, a duboka štampa, reljefno utiskivanje, udubljeno utiskivanje i vruća folija predstavljaju oblik i teksturu čajne planine. Kutija se otvara poput knjige i sadrži dva mala pakovanja sa četiri kesice čaja. Dizajn poziva na smirenost i drugačiju tačku gledišta.
The Recognition
About the Златна награда A' Design Award
Wan Xiang Sheng Pakovanje za čaj је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Wan Xiang Sheng Pakovanje za čaj буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Wan Xiang Sheng Pakovanje za čaj ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The outer box imitates Wuyi Mountain, showing the artistic conception of Chinese landscapes. When the "landscape" is erected, it shows a person meditating. The designer hopes to express through packaging: calm down and look at things from a different angle, there may be different harvests.
The font design of Wanxiangsheng comes from the state in which the ripples on the surface of the tea are slowly sinking. The packaging is made of special paper with light gray rock texture, and the gravure process presents the shape and texture of the tea mountain. - Dimensions & Packaging
- Width 285mm x Depth 105mmx Height 105mm
- Tags
- zen, multiple angles, packaging, tea
- Production Technology
- Rock grain special paper hardcover gift box
Embossing and Debossing
Hot stamping process - Design Challenge
- Find the matching paper, and consider how to express the Chinese Zen from the graphics from multiple angles.
- Research
- This project comes from "Chancha Yiwei" (China's unique Zen tea culture), This Wuyishan rock tea is very famous in China, every time you drink it, it has different taste, which requires people to get down to feel and experience.
- Inspiration
- This project comes from "Chancha Yiwei" (China's unique Zen tea culture).This Wuyishan rock tea is very famous in China. It tastes different every time people drink it. People need to calm down to feel and experience it.
The landscape of the birthplace of tea and the artistic expression of Chinese painting. - Project Duration
- The project was established in October 2020,
Completed November 20, 2020
Available December 15, 2020 - Operation Flow
- Open the book by turning over the book, the inner box contains 2 small packages, a total of 4 packets of tea.
- Team Members
- Design Director：Huang Feng
- Image Credits
- #1: Designer FENG HUANG, FENG, 2021.
#2: Designer FENG HUANG, FENG, 2021.
#3: Designer FENG HUANG, FENG, 2021.
#4: Designer FENG HUANG, FENG, 2021.
#5: Designer FENG HUANG, FENG, 2021.
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