Moon and Tea Mid Autumn Ambalaža poklon kutije by Chenxiang Xi is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Дизајн паковања Competition Category.
ЗлатнаПаковање· 2023
Moon and Tea Mid Autumn Ambalaža poklon kutije
by Chenxiang Xi
Client: 5gN² Creative Design Studio
Златна награда A' Design Award Winner in Паковање Category
- 41,250
- Verified Award Winner
- Verify Award Status for #141633
The Design
About Moon and Tea Mid Autumn Ambalaža poklon kutije
Moon and Tea Mid Autumn je poklon kutija kreirana za Festival sredine jeseni, koji se tradicionalno slavi u Kini u osmom mesecu lunarne godine. Kutija je izrađena od prirodnih materijala kao što su bambus, keramika i pšenična slama. U njoj se nalaze mesečevi kolači sa lokalnim obojenim pirinčem i Pu-erh čajem. Svaki deo je dizajniran za ponovnu upotrebu. Telo kutije i pokrivna ploča od belog porcelana postaju poslužavnik za čaj, dok ručka služi kao kašika. Unutrašnja kutija može da se pretvori u mesečev fenjer, a sferni deo poklopca može da se koristi kao kadionica za tamjan.
The Recognition
About the Златна награда A' Design Award
Moon and Tea Mid Autumn Ambalaža poklon kutije је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Moon and Tea Mid Autumn Ambalaža poklon kutije буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Moon and Tea Mid Autumn Ambalaža poklon kutije ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Mid-Autumn Festival is traditionally celebrated in China in the eighth month of the lunar year. The designers created a unique gift box for Vanke for this year's full-moon festival.
- Dimensions & Packaging
- 24.5cm x 8.5cm x 30cm
- Production Technology
- The entire packaging design and implementation strictly adheres to environmentally-friendly principles. Composed of natural materials like bamboo, ceramics, and wheat straw, the gift box boasts a sustainable construction. Each component of the packaging serves a distinct purpose, with the outermost layer functioning as a ceramic tea tray. This tray has undergone a slow-flow water treatment process, ensuring the gift box's longevity and promoting continuous use.
- Design Challenge
- In this project, we faced challenges in reimagining traditional packaging designs to enhance reusability and functionality. We needed to ensure material sustainability and environmental performance.
Difficulties arose in data collection and analysis, necessitating diverse research tools for accurate results. We tackled production obstacles and external factors, such as laws and technological advancements.
Utilizing existing resources, historical and social contexts, and cutting-edge technology, we successfully developed an innovative, eco-friendly packaging design. - Research
- Our research explored an alternative approach to eco-friendly design, diverging from the prevalent focus on recyclable materials. We aimed to add value to packaging products, transforming them from single-use items with limited functionality to long-term, sustainable solutions. To achieve this, we conducted surveys and in-depth interviews to understand consumer perceptions and behaviors regarding packaging. Employing research tools like questionnaires and statistical analysis, we collected and examined data. Our findings revealed that consumers were more likely to reuse packaging when it offered added value beyond its initial purpose. This research holds the potential to reduce waste and encourage sustainable packaging design practices.
- Inspiration
- It has a distinctly Chinese feel, elegant and beautiful, with a bamboo box body and white porcelain tea plate. The box contains moon cakes with local colored rice and Pu-erh tea. When opened, the body of the box and the porcelain cover become a tea tray; the box doubles as a soft lamp while drinking tea and watching the moon.
- Project Duration
- The project started in August 2021 in Shanghai and finished in October 2021 in Shanghai.
- Operation Flow
- Each element of the box is designed for reuse. The body and cover plate can be repurposed as a tea tray, while the handle doubles as a spoon. Additionally, the inner box can be transformed into a moon lantern, and the spherical structure of the cover can function as a censer. This versatile box seamlessly blends practicality with festivity.
- Team Members
- Chenxiang Xi and Chenling Zhang
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