Super Ego Дигитална Уметност by Kutuko Studio is a highly esteemed winner of the very prestigious 2023 Сребрна награда A' Design Award in Компјутерска графика, 3Д моделирање, текстурирање и рендеринг Competition Category.
СребрнаКомпјутерска графика· 2023
Super Ego Дигитална Уметност
Client: Kutuko Studio SL
Сребрна награда A' Design Award Winner in Компјутерска графика Category
Verified Award Winner
Verify Award Status for #144876The Design
About Super Ego Дигитална Уметност
Супер Его, уметнички пројекат који сатире потрошачку културу и утицај друштвених медија на људе. Пројекат има за циљ да критикује вештачко храњење ега људи путем лајкова и пратилаца на платформама друштвених медија као што је Инстаграм. Желео је да створи метафоричку представу нових суперхероја друштва, чији се животи врте око добијања више лајкова и пратилаца. Пројекат се фокусира на Инстаграм, где се свака слика објављена на мрежи приказује као излог за привлачење пажње корисника.
The Recognition
About the Сребрна награда A' Design Award
Super Ego Дигитална Уметност је добитник Сребрне награде A' Design Award, изузетно престижног признања које се додељује врхунским, предивним и импресивним дизајнима. Добитници Сребрне награде неизмерно су бриљантна и изузетно креативна дела која илуструју изузетну стручност, таленат и оштроумност својих дизајнера. Очекује се да Super Ego Дигитална Уметност буде дивно, узорно дело, запажено професионално и дубоко иновативно. Овај дизајн награђен Сребрном наградом A' Design Award веома је запажен, дивљен изум који користи и помера границе уметности, науке, дизајна и технологије. Super Ego Дигитална Уметност је творевина којој многи завиде, која буди жеље, доноси позитивна осећања и изазива чуђење и дивљење.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- SuperEgo is an artistic piece that humorously criticises the consumption and impact that social networks have on people, artificially feeding the individual EGO of many of its users.
- Dimensions & Packaging
- 4960X7015 Pixeles, Tiff RGB
- Tags
- 3D Art, Photoshop, After effects, Autodesk 3Ds Max, Marvelous Designer, Cinema 4D
- Production Technology
- For the production of this project, a brainstorming session was held to decide what the character would look like and where he/she would be located. With this, they carried out several sketches to better visualise the idea and see if it fitted with what they had in mind. Once it was clear what they wanted to create, it was time for execution. So they used Cinema4D for lighting, texturing, rigging, zbrush for modelling, after effects for post-production and photoshop for final retouching.
- Design Challenge
- The creative challenge was to find the balance between humour and criticism while building from scratch an invented character within Kutuko.
- Research
- Super Ego is one of the artistic and personal projects they have created in the studio. For its production, they began by analysing the reality hidden in social networks. They began by detecting the main consequences of the numerous rains of likes or the lack of them until they found the key, the ego. They chose a social network with which to identify their character, and worked on the environment where we wanted to place it. The creative challenge was, without a doubt, to be able to transform a criticism into an affable character that showed the reality of society but with that touch of humour that made him special.
- Inspiration
- The piece was born from a personal reflection on how the use of mobile phones and social networks impact on the way people think. Kutuko has been inspired by a great variety of artists and films from the world of animated films, wanting to give the piece an affable character in contrast to the criticism it hides.
- Project Duration
- The following project was set up during the first months of 2020 in Kutuko Studio, Madrid.
- Operation Flow
- Super Ego was created as an internal project in Kutuko. The main still is the one that allows you to see the whole character, although they have extracted some stills of detail shots to better perceive some elements of the image as well as textures.
- Patents
- Kutuko Studio SL
- Team Members
- COMPANY:KUTUKO STUDIO
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain - Image Credits
- Super Ego by Kutuko Studio
CREATIVE DIRECTOR & CGI: Carlos Cabrera
MODELER: Irene M. de Torres
DIGITAL RETOUCH: Maite Martínez Senosiain
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