Платинаста Паковање · 2023
Liang Bai Kai Ambalaža za pijaću vodu
by Tiger Pan
- Платинаста награда A' Design Award 2023 in Паковање
- CLIENT: Jinmailang Beverage Co., Ltd
- Estimated Number of Design Views: 410,826
- Verification code B2CDE555E5 · Verify this award
Colors
About Liang Bai Kai Ambalaža za pijaću vodu
Liang Bai Kai je staklena boca dizajnirana za ohlađenu prokuvanu pijaću vodu. Naziv se odnosi na prokuvanu vodu koja se ohladila, napitak koji je odavno uobičajen u Kini. Boca nema etiketu. Umesto toga, umetničko delo sa slike iz dinastije Song „Prizor pored reke tokom festivala Ćingming" iznova je naslikano i naneto na staklo tehnikom termotransfer štampe. Slika je podeljena na dvanaest boca, koje predstavljaju dvanaest tradicionalnih sati. Staklena površina dodaje sjaj i teksturu. Svaka boca ima visinu od 313 milimetara i prečnik od 76,5 milimetara.
About the Платинаста награда A' Design Award
Liang Bai Kai Ambalaža za pijaću vodu је добитник Платинасте награде A' Design Award, изузетно престижног признања које се додељује заиста изузетним, елегантним и величанственим дизајнима. Добитници Платинасте награде чуда су стварања, сведоци граница интелектуалне креативности, и показују ненадмашан професионализам и геније својих дизајнера. Очекује се да ови дизајни буду најпознатији радови који дефинишу естетику једне епохе, доприносе добробити друштва и померају границе уметности, науке, дизајна и технологије. Liang Bai Kai Ambalaža za pijaću vodu показује трансцендентан ниво изврсности и без сумње чини свет бољим местом својим корисним и вредним особинама. Liang Bai Kai Ambalaža za pijaću vodu је рад награђен Платинастом наградом A' Design Award који буди жеље, инспирише, узбуђује, одушевљава и изазива велику радост.
Press Kit
- Unique Properties
- The main function of the bottle is to contain cool-down boiled water, meaning Liang Bai Kai. What comes next is the label-less bottle contains and shares with the consumers a very important part of ancient Chinese art. Chinese is the only ethnic who drink hot water when it is cool down in their daily life. And the habit can be traced back in 7BC.
- Dimensions & Packaging
- height 313mm x diameter 76.5mm
- Tags
- water, Chinese water, bottle, package, label-less
- Production Technology
- The glass material will differentiate the wine from its competitive brands, who are normally packed in plastic. Bottled in glass, the gloss and texture is upgraded on the surface.
- Design Challenge
- Regarding the artwork, the original version is vague so we rearrange the layout and paint it all again, which is separated by the 12 bottles, representing 12 earthly branches hours. As for the technique to realize the drawings, 4 different kinds of crafts are tried out and we succeeded in heat transfer printing.
- Research
- To drink cool-down boiled water is an inherited habit from the ancient time. The new packaging design is bring the heritage to the modern life of Chinese along with a different perspective to appreciate traditional arts.
- Inspiration
- The inspiration is from the national treasury artwork of Riverside Scene from Tsingming made in Song dynasty over 1000 years ago. It is the only piece among the famous ten that illustrates the life of ordinary people' s life instead of that of the nobles. So the painting is echoing with the product of Liang Bai Kai so well that it is repainted and carved on the bottles.
- Project Duration
- The project lasts 5 months, designed in Shenzhen.
- Operation Flow
- How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.While it is deeply rooted in the hearts of the people, it also makes it difficult for new changes. Today, the brand image of Liang Bai Kai needs to be presented to consumers in a contemporary aesthetic.
- Image Credits
- Tiger Pan
