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Urban Vision Графика Окружења by You King

Urban Vision Графика Окружења by You King is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Графички дизајн, илустрација и визуелна комуникација Competition Category.


БронзанаГрафика· 2023

Urban Vision Графика Окружења

by You King

Client: Shenzhen Longgang District Public Cultural Service and Industry Promotion Center

Бронзана награда A' Design Award Winner in Графика Category

Colors

The Design

About Urban Vision Графика Окружења

Дизајнери су размишљали и проучавали како да животну средину учине складнијом са људима, учине град погоднијим за коришћење, учине простор конзистентнијим са визуелним, тактилним, слушним и другим чулним искуствима и интегришу опште концепте дизајна како би уградили урбане детаље дизајн свакога може да живи срећан живот у суштинском садржају дизајна, надајући се да ће у пројекту остварити друштвену вредност, хуманистичку вредност и вредност јавног благостања, тако да ће друштво бити боље због дизајна.

The Recognition

About the Бронзана награда A' Design Award

Urban Vision Графика Окружења је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Urban Vision Графика Окружења буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Urban Vision Графика Окружења сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In order to make the design more in line with the habits of the city and the people, designers have constantly investigated various scenes, observed people's behavior in the environment, and sorted out effective transformation plans: the existing sidewalks, bicycle lanes, car stop posts, safety islands, tree pools, leisure seats, and abandoned municipal lamp posts have evolved images into patterns and applied them to the city, and the combination of images and patterns is used to "repair" the city, The damaged facilities and equipment shall be gradually characterized.
Dimensions & Packaging
4440mm(L) x 2040mm(W) x 3020mm(H)
10600mm(L) x 500mm(W) x 3650mm(H)
Tags
Urban detail experience design, Signage, Graphic, Vision
Production Technology
Stainless steel, Paint baking process
Design Challenge
In order to make the design more in line with the habits of the city and the people, designers constantly investigate in various scenes, observe the behavior of people in the environment, and sort out effective transformation plans: transform the image into a pattern and apply it to the city, and use the combination of image and pattern to "repair" the city - redesign the damaged facilities and equipment in the city that need to be repaired with the combination of image and pattern, The damaged facilities and equipment shall be gradually characterized.
Research
Urban detail experience design is a new design concept created by designers who have summarized their own advantages and specialties in years of research. It is a design method for the overall visualization and functionalization of all details of the city in the process of urban construction and transformation. It aims to enhance the detailed experience of each city, thus enriching the visitors' visiting and using experience, and continuously conveying and continuing the urban culture and human characteristics in the form of experience.
Inspiration
Through the study of urban details, we can have a deeper understanding of urban culture and connotation, and create more and more colorful designs to decorate the city, improve people's sense of environmental experience, so that urban culture and urban history can be continuously inherited, developed and strengthened.
Project Duration
The project was designed in Shenzhen in May 2022. The design was completed in September 2022. The project has been installed in October 2022.
Operation Flow
Each point has different design ideas, and conceptual design is carried out according to the characteristics of the park and the current situation of nearby cities. The digital innovation corridor LOGO is embedded in it. In addition to the artistic corridor concept, different forms of urban landscape devices are derived. The signs at seven points also form a beautiful landscape, attracting many citizens to stop and watch.
Team Members
Designer: Zhong Cheng, Designer: Lang Shangfei, Designer: Feng Kexin
Image Credits
Photo # 1: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 2: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 3: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 4: Photographer Lang Shangfei, Zhong Cheng, 2022.
Photo # 5: Photographer Lang Shangfei, Zhong Cheng, 2022.
Video Credits: Zhong Cheng, 2022

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