Momenten Ambalaža za pića by E2W Studio is a highly esteemed winner of the very prestigious 2023 Бронзана награда A' Design Award in Дизајн паковања Competition Category.
БронзанаПаковање· 2023
Momenten Ambalaža za pića
by E2W Studio
Client: E2W Studio
Бронзана награда A' Design Award Winner in Паковање Category
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- Verified Award Winner
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The Design
About Momenten Ambalaža za pića
Momenten je dizajn ambalaže za nezaslađeno penušavo vino koje se prodaje u izduženim limenkama. Naziv brenda odnosi se na pravi trenutak za piće, ni previše rano, ni previše kasno. Vizuelni identitet izgrađen je oko likova nazvanih „mehurić-monstrumi“, inspirisanih malim licem koje formiraju znakovi interpunkcije. Oblik svakog monstruma odražava ukus – zaokruženiji oblici za blaže ukuse, a oštriji za intenzivnije, što kupcima pomaže da lakše pronađu ukus koji im odgovara. Difuzna linija pod nazivom KAI proširuje isti opušten i razigran pristup. Dizajn je završen 2021. godine.
The Recognition
About the Бронзана награда A' Design Award
Momenten Ambalaža za pića је добитник Бронзане награде A' Design Award, високо престижног признања које се додељује изванредним дизајнима који се одликују креативношћу, домишљатошћу и оштроумношћу. Добитници Бронзане награде у потпуности су вешти и упечатљиво креативни артефакти који потврђују велико искуство, машту и снаљажљивост својих дизајнера. Очекује се да Momenten Ambalaža za pića буде високо цењен, дивљен и вољен предмет, запажено професионалан и иновативан. Овај дизајн награђен Бронзаном наградом A' Design Award уграђује најбоље праксе у уметности, науци, дизајну и технологији и одличан је по пажњи према детаљима. Momenten Ambalaža za pića сјајно задовољава потребе, дотиче жеље, очарава осећања и привлачи радозналост.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Momenten is a sugar-free sparkling wine brand. Momenten means the right moment to drink, not too early or late. The brand name itself is already impressive and provides a broad space to imagine. When it comes to how to transfer and link each moment of consumers, we think it needs to differentiate from other visual identities.
- Dimensions & Packaging
- Depth 180mm x Height 140mm
- Tags
- Wonderful, Vogue, Party, Happy, Open-Minded
- Production Technology
- During the design process, we found an odd emoji composed of ":" and "1" by chance, which was interesting. Therefore, we decided to create a monster inspired by it, named bubble monsters. Bubble monsters' shapes are based on tastes, the softer taste, the more round shapes. On the contrary, the more pungent, the more sharp shapes. It is not only funny but also could be helpful for consumers to choose their favored taste.
- Design Challenge
- We try to express the wonderful state of being dizzy, vogue in eyesight and bring people into open visual feelings.
- Research
- In the brand proposition, manifesto, momenten based on the tonality, the young life attitude "unique", so that have more self-attitude after 95, 00 deep resonance. However, in the creation concept of the product, momenten is very familiar with the "people", which is close to the life of young people and creates more interesting consumption and life scenes.
- Inspiration
- As the slender cans maximizes the size of the brand name 22:15, how could the remaining space differentiate the brand? During the process of cooperation, we discovered that the founding team was a group of very funny and absurd young people with all kinds of weird ideas, and we laughed our heads off at every creative meeting, which is exactly what light and delicious sparkling wine feel like.
So we decided on the keywords of this visual upgrade: interesting, relaxed, and fun. - Project Duration
- The project was completed in 2021.
- Operation Flow
- After completing the design of the basic line, we received a new assignment to do the packaging design for the diffusion line KAI. The name KAI represents a dizzy and open-minded state, also a kind of party mood as well. The products are featured with 9 degrees and make people feel happy and reach the state of drinking.
- Image Credits
- N/A
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