Jamtland Визуализације Кампање by Tom Linden and Vita Li

Jamtland Визуализације Кампање by Tom Linden and Vita Li is a highly esteemed winner of the very prestigious 2023 Златна награда A' Design Award in Компјутерска графика, 3Д моделирање, текстурирање и рендеринг Competition Category.

ЗлатнаКомпјутерска графика· 2023

Jamtland Визуализације Кампање

by Tom Linden and Vita Li

Client: Visuals By Nor

Златна награда A' Design Award Winner in Компјутерска графика Category

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Colors

The Design

About Jamtland Визуализације Кампање

Клијент је желео да покаже везу свог бренда са природним окружењем Јамтланда, Шведска. Агенција је користила 3Д моделирање и визуализацију како би рекреирала биљне врсте и биоме из региона. Спровели су опсежна истраживања и референтну колекцију како би осигурали тачан приказ биљака и укључили боје бренда клијента као позадину. Резултирајуће слике ефикасно су пренеле фокус клијента на природне, одрживе праксе и њихову блиску везу са природом, омогућавајући гледаоцу да повеже линију производа са овим позитивним атрибутима

The Recognition

About the Златна награда A' Design Award

Jamtland Визуализације Кампање је добитник Златне награде A' Design Award, огромно престижног признања које се додељује првокласним, дивним и изванредним дизајнима. Добитници Златне награде изузетно су иновативне, визионарске и блиставо задивљујуће творевине које одражавају геније, мудрост и умеће својих дизајнера. Очекује се да Jamtland Визуализације Кампање буде високо хваљен, трендсетерски и монументалан изум који доноси беспримерну вредност. Овај дизајн награђен Златном наградом A' Design Award спектакуларно је, поштовано дело које у великој мери користи и помера границе уметности, науке, дизајна и технологије. Jamtland Визуализације Кампање ствара интензивна осећања жеље, буди страст, подстиче креативност и фасцинира нас.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project involved recreating various plant species and natural biomes from Jamtland, Sweden using 3D modeling and visualization. Six pictures showcase different local microbiomes, including the moss heather and other flora of the mountains and the ferns of the lowland forests. Extensive research and reference collection was conducted for the accurate depiction of the plant species, and the incorporation of the client's brand colors as a backdrop added an additional challenge to the project.
Dimensions & Packaging: All the final images were rendered in 6000 pixels using Octane Renderer and no post production were made.
Tags: 3d, 3d visualization, cosmetics, nature, beauty, product, houdini, octane
Production Technology: For this project we used Houdini as the 3D package with which we modelled the various plants using procedural techniques allowing us to make various variations of each plant as well as composing the scenes. Additionally, we used Moi3D for modelling the products and utilized Octane Renderer to render the final images in high resolution.
Design Challenge: This project presented several challenges, including the requirement to concisely summarize a local flora biome and it's distinct look in small compositions. Additionally, incorporating these compositions into the floating arrangements presented difficulties, particularly when incorporating water elements that needed to be anchored to the ground while still appearing to float. Furthermore, the inclusion of the brand's six colors as backgrounds added another layer of complexity to the project.
Research: The research for this project primarily focused on gathering extensive information and images of the local flora and biomes in the specified region. Utilizing various online resources, including websites run by biologists in Sweden, we were able to compile a thorough collection of data and documentation. This information was organized and incorporated into a moodboard, serving as the foundation for the project.
Inspiration: The client approached us with the desire to communicate their brand's close connection to the region of Jamtland and its natural surroundings. We proposed using a design language that incorporates floating compositions featuring the diverse biomes and flora of the region, with each product as the focal point. The client was pleased with this suggestion. During the project, we conducted extensive research and collected extensive reference material to allow us to capture the feeling of the region.
Project Duration: The project started in the beginning of June 2022 in Gavle, Sweden and finished in July 2022.
Operation Flow: It was crucial that the imagery used for the client's brand accurately reflected their focus on natural, sustainable practices and a close connection to nature. In order to effectively convey these values and create a sense of caring and calm nature within the viewer, it was important that the resulting imagery conveyed these themes. This allows the viewer to begin associating the product line with these positive attributes.
Team Members: Tom Linden
Vita Li